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What is integrity and how does it impact the individual, culture or organization? Research has shown that the presence of integrity tend to correlate with positive outcomes in the business or private life, regardless of the surrounding. Additionally, integrity impacts and shapes the individual or organization behavior. The paper aims to determine how important integrity role in leadership is and wether it matters to perceive it as a must-have value. For this study, an in-depth review of secondary literature was conducted. The secondary data was collected in two approaches, online and offline. Thorough analysis of the data showed a tendency of integrity in leadership.
As market dynamics move at an ever-faster pace, innovation and business partnerships become crucial for every organization. Companies form partnerships to combine and share resources in order to adapt to high technological change rates and short innovation life cycles. Build with the best is SAP’s slogan to master these challenges together with its partners in driving success for their customers, while helping its partners to innovate and monetize their apps, extensions and solutions. Putting partner innovation at the heart of SAP’s product strategy will create a thriving partner ecosystem, support joint innovation, and better address their customers' problems.
The aim of this thesis, under consideration of the theoretical requirements and the requirements by SAP, is to identify relevant key performance indicators for steering the Partner Innovation Business of SAP. This paper's compilation is primarily based on meetings with employees and managers across different departments like Finance & Controlling, Development, HR and Operations. According to the Balanced Scorecard, the identified indicators are categorized into four different perspectives: financial, partner, process and learning & growth. The findings suggest having a mix of KPIs from different business perspectives as well as leading, lagging, quantitative and qualitative indicators for steering the Partner Innovation Business of SAP. Concerning the early stage of the project, the identified key performance indicators can be taken as a guidepost to develop dynamic and interactive dashboards.
Generation Z born between 1995 and 2010 has a growing influence on the markets and businesses need to adapt their marketing strategies to meet the needs and expectations of said generation and therefore influence their brand perception, preferably positively. Consequently, it is essential to understand Generation Z, their values, characteristics and behavior.
The goal of this thesis is to answer how the modern marketing strategy cause-related marketing influences the brand perception of Generation Z. Thus, the following research questions are being posed: “How does cause-related marketing influence Generation Z’s brand perception in Germany?” and “How can cause-related marketing influence Generation Z’s brand perception in Germany positively?”.
To answer the research questions a quantitative study regarding brand perception was conducted. More specifically a survey was run to measure the brand perception of Generation Z regarding the practice of cause-related marketing. The respondents had to indicate how much they agree or disagree with statements about brands practicing cause-related marketing posed on a 5-level Likert scale to measure their brand perception.
The results of the study indicate that the perception of Generation Z gets influenced by the practice of cause-related marketing. Moreover, Generation Z’s brand perception gets influenced positively. This effect can be augmented if companies pay attention to the specific values, characteristics and behavior of Generation Z and choose their message, collaboration partners and causes accordingly. Additionally, Generation Z’s brand perception can be influenced positively if cause-related marketing is practiced originally, especially via suitable communication tools.
Further studies concerning cause-related marketing influencing Generation Z’s brand perception in other countries or how specific brands or industries are affected could be conducted. Additionally, studies focusing on the negative impacts of cause-related marketing could be performed.
COVID-19 has caused severe consequences for the tourism sector, many small- to medium sized travel agencies went bankrupt. Furthermore, the digitalization has been an important global trend, which also affects tourism. The question “how a travel agency could survive in these external circumstances?” is now under the spotlight.
With information from secondary literatures, the macroenvironments surrounding the Chinese and German travel markets are examined. This comparison results in two PEST analyses in order to find out the differences. The case of KaiYuan GmbH, a travel company with Sino-German background, represents a survivor of COVID-19. The SWOT analysis on the company´s microenvironment shows that to possess a broad portfolio and to enter new markets are crucial. The results from the macro- and microenvironment analyses lead to the creation of the new business model Intelligent Travel Agency (ITA), which combines digital developments and a diversified product portfolio. Refined marketing strategies as a German travel agency towards Chinese customers are presented, such as utilizing different Chinese media channels. With feasible components and implementation suggestions, ITAs could replace traditional travel agencies and ensure the existence of travel agencies.
The bachelor thesis investigates the development and impact of electronic payment methods, specifically concerning the COVID-19 pandemic, consumer preferences, and the future of such methods. The primary objective of this study was to examine the effect of the pandemic and security concerns on consumer behaviour towards electronic payments. That was achieved through a literature review and a survey of 605 participants. The survey results indicate an increasing trend among consumers towards cashless payments due to their numerous advantages over cash transactions, including enhanced hygiene, quicker processing times, and improved security. As such, users exhibit a high level of comfort and convenience with electronic payment methods and are generally rarely worried about the security of their data. The study further reveals that electronic payment methods are gaining popularity worldwide, particularly mobile payments. The pandemic and improved security measures have led to a notable increase in their use, which is expected to continue to rise. Based on these findings, the study suggests that digital payments are the way forward and that these methods will be further developed to improve user-friendliness and security.
Current work aimed to conduct the market research for premium surgical power systems market segment in China. Qualitative and quantitative primary and secondary researches were completed in order to set the right strategical direction for service, weight the opportunities in the market, set the right models and methods for service. Research results are describing the demand on service, mechanics of the business and the benchmark of the segment. Customer's profile, sales channels, service portfolio and 5 Ps for the service of surgical power systems were completed.
This research identifies positive and negative influence factors by examining the effectiveness of digital video advertising. The objective is to discover ways of leveraging
these factors successfully through an extensive literature review. As this ad format has developed into a staple in most brands' media strategy, it is valuable to drive
understanding of effective implementation forward. Three brands that utilize digital video advertising are selected for an analysis of their recently published ads. This analysis is supported by a suggested model that was developed based on advertising literature to assess ad effectiveness. Results show that the perceived intrusiveness of an ad and the consequential ad avoidance behaviours in consumers represent a hindrance to ad effectiveness. In contrast, elements used in an advertisement that increase its value facilitated ad effectiveness. Credibility, entertainment and informativeness are ad value contributors and impact ad recall, the gateway to positive marketing outcomes such as purchasing decisions. The circumstances under which consumers are exposed to digital video advertisements play a role in if the ad message can effectively be conveyed.
While negative influence factors have their detriment, they can still be counteracted and leveraged. Advertisers and ad-supported video streaming sites like YouTube can find
ways to broadcast ads without significantly impeding the user experience and, in doing so, secure the continued profitability of this promotion format that depends on users
watching ads.
The aim of this bachelor thesis is to provide ZF Friedrichshafen AG with a flexible Human Resource concept for the successful handling of future joint venture projects in China. In order that future JV are planned and conducted successfully, a structured HR approach built on a combination of ZF experience and academic evidence has been developed. It points out cultural differences, creates awareness of potential organizational issues and gives advice. This thesis draws upon various academic resources which are expanded through ZF knowledge. For this, eight expert interviews with China experienced ZF managers were held.
This blueprint covers several of the HR issues that arise when setting up new joint ventures in China. By shedding light upon success factors a necessary flexibility when dealing with different partner firms is provided. After a theoretical outset and a brief introduction of ZF Friedrichshafen and ZF Passau this thesis peaks in the HR blueprint for joint ventures in China. Worth notable factors in setting up the structure, when recruiting and inheriting staff from the joint venture partner as well as considerations of the new Labor Contract Law and for policies and practices allow an understanding of what Human Resource issues can be anticipated in Chinese joint ventures. These then can be planned adequately for.
The results of this work offer a strategical Human Resource framework on how to best approach a next joint venture project in China. A broad range of HR issues have been analyzed and the most critical for joint venture success found implementation in the blueprint. Arranging a working organizational structure with a Chinese partner and implementing uniform policies and practices while considering cultural factors as well as complying with the legal requirements of the Peoples Republic of China is a task which is not easily carried out. Yet while setting up joint ventures in China already is a complex project, the partnering with a Chinese state owned enterprise is a challenge that requires special attention by HR professionals. The blueprint gives insights and guidance for stated issues.
An average investor trying to allocate his wealth among multiple assets ideally has nearly infinite possibilities to do so. However, asset allocation strategies try to facilitate this process. Nevertheless, no consensus exists on which strategy is ideal and yields the best performance. Therefore, this paper aims to determine an ideal asset allocation strategy for an average investor by comparing two asset allocation strategies.
The focus is on comparing the practical application of Markowitz’s Modern Portfolio Theory (MPT), a sophisticated asset allocation strategy, with an equally weighted asset allocation, namely the 1/N strategy. The past performance of these two strategies is compared with the help of a calculation example based on historical data. The quantitative analysis covers three time periods of different lengths between 1991 and 2022. Also, the strategies are applied to portfolios with different amounts of assets during these periods. Although the existing literature is very controversial concerning the performance of the two strategies, this research shows a clear result. Compared to the 1/N strategy, this study’s findings show an outperformance of the MPT strategy during every period and each portfolio combination. However, the difference in performance regarding return and risk is minimal in most scenarios and would not significantly affect an average investor who invests over a long-term horizon.
The purpose of this study is to explain the concept of heart work and to demonstrate that long-term excellence can be achieved through it. The study examines the implementation of corporate values at METRO Markets from 2020 to 2022 and investigates the extent to which the implementation of company values, the perception of autonomy and championing, and the quality of the relationship with managers are linked to the level of heart work. The hypotheses suggest that better implementation of values and the greater feelings of autonomy and championing, and better relationships with managers are associated with higher levels of heart work. Employee data from METRO Markets measuring employee engagement over two years is analysed using exploratory data analysis and quantitative regression analysis to test the hypotheses. The study shows that a value-oriented work environment and self-leadership skills are linked to higher levels of heart work. No conclusive statement could be made about heart work and the relationship with managers due to unmet assumptions in the regression analysis, indicating the need for further research. The conclusion highlights the importance of personal responsibility, mindfulness and self-leadership in achieving and maintaining healthy levels of performance.