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In this paper, different factors influencing the perceived data security (PDS) of online shoppers are analyzed. For this purpose, the authors first conduct a literature review and later analyze the results of an empirical study, by applying a regression analyses. Based on the findings of this research, the paper identified the frequency of gathering information on the topic of data security and the experience of being hacked as factors with a significant negative impact on PDS. In addition, a well perceived benefit and, in special cases, an e-Commerce business’ brand can positively influence PDS of customers. In conclusion, the paper delivers insights into the perceptions of data security and delivers some suggestions on how a company could improve the PDS of their customers.
Scenario Planning: How is big data going to influence the future of smart mobility in Germany?
(2016)
Smart mobility is the future of transportation services in Germany. The implementation and management of smart mobility is impossible without using big data. At the present time,the analysis of big data in Germany is not fully implemented due to existing challenges. The purpose of this research project is to forecast the impact of big data on smart mobility in Germany with the use of scenario planning. In order to receive the most actual scenarios, the input factors were designed in accordance with extensive literature research, and then ratios between all specifications of input factors were compared and evaluated. Thus four unique scenarios were selected for further detailed interpretation to suggest possible influences of big data on smart mobility in Germany
Rising globalization and digitization resulted in crises for the fashion industry. High competition and the interconnectedness of the consumers rule the market and put it under pressure. Owing to the growing power consumers possess, the requirements towards the fashion players are increasing. Customer experience is frequently discussed these days by academics as well as practitioners and emphasized as a competitive advantage. Yet, it is difficult to measure and to track its consequences.
Since customer experience is elusive and no industry specific measurement scale is defined, at first this work aims to identify relevant touch points of customer experience in the fashion industry by dint of a focused interview. The further objective of this paper is to enhance the comprehension of the touch points’ effects or rather the relationship of customer experience with brand loyalty. This is approached by a questionnaire based on the preceding qualitative analysis and the resulting model. This model defines the customer experience touch points as the independent variables while brand loyalty is examined as the dependent variable. The conducted linear regression analysis reveals a moderate effect of customer experience on brand loyalty and the touch points concerning the products as most relevant in this relationship. Additionally, the digitization aspect is addressed by the examination of the relationship in the offline and online channels separately. With respect to this, the present study recognizes that the extent of the customer experience’s impact on brand loyalty and the significant touch points vary across channels to a certain degree.
Germany has a long history in the car sector. However, today’s car industry is drastically changing, triggered by the accelerated rise of new technologies, sustainability policies and changing consumer preferences. The purpose of this research project is to forecast, by using the scenario planning software INKA 4, the future of cars in Germany in 2035. The research project focused mainly on cars based on internal combustion engines (ICE), fuel cell vehicles (FCV), battery electric vehicles (BEV) and Hybrid electric vehicles (HEV) and their charging infrastructure in Germany. Also, the future of autonomous driving vehicles, public transportation and carsharing in Germany were taken into consideration. Considering these factors following four areas of influence were chosen: Technology, Economics, Politics and Social. Within these areas of influence thirteen input factors (descriptors) were defined by research on current literature. The results show three distinct scenarios that reflect a possible shift towards electric mobility, autonomous driving, and an increase in the use of car sharing.
Key findings
The future of cars in Germany is affected by four areas of influence: Technology, Economics, Politics and Social. Among those four areas, a total of thirteen descriptors were selected as an input for the scenario building.
With the software INKA 4 five different scenarios were generated. Three distinctive scenarios were chosen and described to outline the future of cars in Germany in 2035.
It is highly probable that the future cars will be electrified and autonomous and that shared mobility will increase. The extent of the aforementioned change until 2035 depends highly on the German government and customer preferences.
Individual medicine gained increasing popularity in the medical industry in the past years. Especially oncology plays a major role in individual medicine, as significant research has been done in this area in the last decade. In order to provide individual treatment to patients, individualized medicine in cancer therapy uses molecular genetic examination of blood or tumor tissue.
This paper discusses individual treatment approaches for the selected diseases of prostate cancer and leukemia. Individual medicine in prostate cancer is still considered to be in its infancy whereas in leukemia it is already advanced. Conventional treatment in prostate cancer is highly standardized and well-developed and thus, individual approaches in PCa are not yet well-established or well-researched. Therefore, the relevance of individual treatments in prostate cancer is still to be discussed. In contrast to that leukemia has a promising future in the area of individualized medicine. However, individualized treatments are still very expensive and health insurances only cover a limited amount of financial expenses. As genetic testing is becoming more significant and is likely to be used more often in the future, the cost for individual treatments are expected to decrease over time. Also, this paper suggests future implications for the application of individual medicine in Germany in the areas of health care promotion, disease prevention and disease management until the year 2030.
Highlights of the paper:
• Individual medicine in leukemia is already well-established, however necessity of individual approaches in prostate cancer is discussed
• Individual medicine is currently very cost-intensive but increases the quality of life and the lifespan.
• In order to implement individual medicine in the future it is anticipated to improve health care promotion, disease prevention and disease management.
Introduction: Since the first revolution of robotic-assisted surgery officially happened in 2000, the healthcare service worldwide has transformed into a new era due to its superior technological advancements, particularly in laparoscopic surgery. Da Vinci which is seen as a master-slave system and Kymerax which is categorized as a hand-held device are commonly used in robotic-assisted laparoscopic surgery. Whilst a conventional or open method requires a large incision to perform a surgery, laparoscopy - a minimally invasive surgery (MIS) is an advantageous surgical method which reduces an abdominal incision to a minimum, and effectively exploited with robots.
Methods: Based on available articles with the object of robotic surgical surgery, two SWOT analysis for Da Vinci and Kymerax were formulated to understand strengths, weaknesses, opportunities and threats of each system in comparison with the traditional laparoscopic surgery. From that, the future outlook is anticipated based on the scientific background.
Results: Alongside technological advantages of Da Vinci mainly known as 6-degree of freedom, dexterity enhancement, stereovision, tremor filtering and especially minimal invasive surgery, it still has disadvantages that are not neglectable such as huge investment and lack of haptic feedback. Although the malfunction rate of Da Vinci is not significantly high, surgeons should be aware of it to fix or alter instruments in time. Kymerax is not as advanced as Da Vinci but it can fill in the gap of the Da Vinci which includes thelarge investment and bulky instruments. The Kymerax is the low-cost hand-held device allowing multiple degrees of freedom. It is an optimal combination between traditional performance and robotic performance allowing surgeons to manipulate in their hands and ensure haptic feedback.
Conclusions: Both Da Vinci and Kymerax systems offer superior benefits for medical service due to the ongoing technological growth. The cost-effectiveness of Da Vinci system is currently a problematic issue when medical institutions consider to install them. The surgical instruments market, however, has become highly competitive which is likely leading to the decline of the costly investments. In the digital world nowadays, it will be a promising future for more integrated medical inventions.
Social Innovations in the extended Lake Constance area – an overview of the current activities
(2018)
In recent years the importance of social innovation for societies is rising. Therefore, the European Union realized, that political goals can be successfully achieved through social innovations.1 The concept is offering solutions for social challenges broadly based and in a variety of different fields Thus, the focus of this paper will be to identify social innovation activities in the Lake Constance area and the problems which are being solved through those activities. It will therefore provide a quantitative analysis of the identified projects including the main idea of the activity as well as information about the innovators. The key outcomes of this paper are, that social innovators are mainly focusing on current political challenges such as the refugee crisis. Problems which the society is already facing for a longer period of time, are less focused. It could further be identified, that the majority of social innovators are students or graduates. Also, most of the activities have their origin in bigger cities such as Stuttgart, Karlsruhe or Heidelberg.
The longevity industry has been expanding for several years now, with the goal to prolong not only the lifespan of people but also their healthspan. One of the most remarkable techniques in the field is the CRISPR Cas-9 gene-editing tool, which owing to its flexibility and efficiency, allows humans to develop new treatments to prevent or cure a great variety of diseases. This paper aims to forecast the future state of the CRISPR Cas-9 technology in Germany in 2035 by using the INKA 4 scenario manager software. A total of five areas of influence –– i.e. scientific, economic, demographic, ethical, and legal –– were identified. From those, 11 descriptors were created based on relevant scientific literature and were introduced in the INKA software to develop the scenarios. This process resulted in three clearly differentiated scenarios that exhibit high probabilities of a positive outlook for the CRISPR-Cas9 technology in Germany by 2035.
Financial technology, popularly known as Fintech, has disrupted and revolutionized the financial service sector. Today, institutions such as banks are adapting digital transformation with the help of technological devices. There is no doubt that Fintech has transformed the way we bank. Nevertheless, there has been a growing need of understanding the future of financial institution with a holistic approach. Regulatory and governmental support towards maximizing opportunity, minimizing risk, and integrating financial inclusion is needed to accelerate the economy and attain sustainable development.
The following thesis aims to study financial inclusion and how to achieve it in the Fintech industry. It comprises of four areas of influence; market, social, technology and regulatory while emphasizing on the economic development, social progress, uplifting digital finance and robust regulatory system in the globalized financial market. The research aims to close the gap among the regulatory, economic, technological and social aspects of Fintech and then develop a pathway to attain financial inclusion. In addition, the objective of the research is to provide a comprehensive strategic plan towards a prespecified future in finance. This was achieved with the help of normative scenario planning. The result was calculated using scenario planning software INKA 4. The result consisted of four distinct scenarios supporting the pathway to implement financial inclusion in Fintech sector by the year 2030.