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Mergers and Acquisitions are powerful tools for companies worldwide and it has been implemented since many years. However, in a time of globalisation M&A is even more important than ever. There are several reasons for companies to perform Mergers and Acquisitions, such as strategically, political or to prevent bankruptcy (Rosenbaum & Pearl, 2013). However, M&A’s are more often a failure than successes, due to the wrong reasons of a Merger and Acquisition or because of the wrong implementation of such (Bloomberg, 2013).
This study aims to give an insight of how to implement a Merger and Acquisition and what is important to be successful. Therefore, a comparative equation between the cases of Daimler and Chrysler and Exxon and Mobil is conducted to get real life data about a very successful case, here Exxon/Mobil and a very unsuccessful case, here Daimler/Chrysler. These results will show which tools companies should care more and less about, to implement a successful Merger and Acquisition.
Thus, the study will define what a Merger and Acquisition is and how to implement such. Furthermore, it will be carved out how to define a success or failure, which is very critical to the outcome of an evaluation. After the equation of the two cases the question will be dissolved if there is a clear answer on a strict path to follow for a successful merger or acquisition, or is there no formula for a successful M&A.