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For many practitioners, considering sustainability during a software development project is a challenge. The Sustainability Awareness Framework (SusAF) is a tool for thinking through short, medium-and long-term impacts of socio-technical systems on its surrounding environment. While SusAF has been used by several companies, is not widely adopted in industry yet. In this Vision Paper, we discuss the options for extending the reach of SusAF and what it would take to evolve SusAF into a (de-facto) standard
The Sustainable Development Goals (SDGs) of the United Nations focus on key issues for the transformation of our world towards sustainability. We argue for stronger integration of the SDGs into requirements and software engineering and for the creation of methods and tools that support the analysis of potential effects of software systems on sustainability in general and on SDGs in particular. To demonstrate one way of undertaking this integration, we report on how the Sustainability Awareness Framework (SusAF -- a tool developed by the authors of this paper) can be mapped to the SDGs, allowing the identification of potential effects of software systems on sustainability and on the SDGs. This mapping exercise demonstrates that it is possible for requirements engineers working on a specific system to consider that system's impact with respect to SDGs.
Software engineering, as a central practice of digitalization, needs to become accountable for sustainability. In light of the ecological crises and the tremendous impact of digital systems on reshaping economic and social arrangements - often with negative side-effects - we need a sustainability transformation of the digital transformation. However, this is a complex and long-term task. In this article we combine an analysis of accountability arrangements in software engineering and a model of sustainability transformations to trace how certain dynamics are starting to make software engineering accountable for sustainability in the technological, cultural, economic and governance domains. The article discusses existing approaches for sustainable software engineering and software engineering for sustainability, traces emerging discourses that connect digitalization and sustainability, highlights new digital business models that may support sustainability and shows governance efforts to highlight “green and digital” policy problems. Yet, we argue that these are so far niche dynamics and that a sustainability transformation requires a collective and long-lasting effort to engender systemic changes. The goal should be to create varied accountability arrangements for sustainability in software engineering which is embedded in complex ways in society and economy.
The following bachelor thesis was written in cooperation with the company GF Automotive AG located in Schaffhausen, Switzerland. It is a worldwide recognized development and serial production partner of the automotive industry. The thesis covers the topic ‘The potential of gaining competitive advantage through Green Marketing’. The purpose of this thesis is to research if sustainability within the automotive supply industry is of high importance and can be used to gain competitive advantage. The thesis offers possible measures to implement successful practices that were detected in the conducted benchmark. It points out that green marketing in the B2B business can support companies to differentiate and it illustrates how marketing communication of the company GF Automotive AG can be adapted in order to succeed and remain leader in the highly competitive automotive supply market
A growing population, climate change, animal welfare and health concerns are issues with increasing relevance. They draw attention to new technologies that focus on more sustainable and healthier solutions. This thesis analyses the market of meat substitutes with the aim of getting a deeper understanding of the market drivers, what contributes to consumer acceptance and a successful market positioning. The focus lies on the factors that make meat substitutes successful alternatives in Germany.
The research includes previous literature, expert interviews and a marketing mix analysis. The secondary literature is used to introduce the topic, to analyse the market drivers and to gain insights into consumer food choice behaviour, whereas the expert interviews focus on market assessment and effective company positioning. The marketing-mix analysis is conducted on the basis of purchased meat substitute products which are compared to regular meat products. The researcher included a place analysis that takes the entire German market into account, as well as a promotional analysis that highlights effective marketing strategies.
Based on the findings of the thesis, it can be concluded that animal welfare, sustainability and health trends are major drivers of meat substitutes. The market is expanding and has great future potential. However, large scale consumer acceptance is highly dependent on the preferred sensory properties such as authentic taste and texture, as well as a product variety that meets German consumer preferences. All in all, the promotion of meat replacement products should focus on a combination of benefits that include both functional and emotional aspects.
The Impact of Using Sustainability Labels in Advertisements of Fashion Brands on Social Media
(2022)
This thesis investigates the impact of sustainability labels in advertisements of fashion brands on social media. It aims to answering the following research questions: Do consumers search for more information on sustainability labels? Do sustainability labels impact credibility? Do sustainability labels impact purchase decisions? To answer the research questions an online survey with 202 participants was conducted. The empirical study revealed that consumers tend to search for less additional information when a sustainability label is displayed in an advertisement on social media. Few consumers believe that brands are fully sustainable when sustainability claims in an advertisement are not supported by a sustainability label. The display of a sustainability label may not be one of the most important factors for consumers considering purchasing fashion items. Those results suggest that brands should use sustainability labels as an important tool in advertising on social media to fill the informational need of consumers and increase credibility.
The aim of this research is to investigate the impact of potential change in consumer behaviour on the carbon footprint in the beverage industry.
This research comprises two fundamental components. The first component establishes a scientific basis through an in-depth literature review by referring to the main concepts. The second component comprises a research study based on the hypothesis of whether consumers who engage in climate-neutral behaviours also demonstrate conscious beverage consumption. The findings of the literature review illustrate that the beverage industry contributes to high levels of emissions and global plastic pollution. Not only does this endanger marine and terrestrial ecosystems, but also humans. For example, through microplastics that enter organisms and contribute to illnesses. The results imply that the impact of human activities will influence environmental development. The nature of consumer behaviour is considered to be the key to society's impact on the environment. Findings obtained through the research study emphasise that environmental awareness exists among the respondents. Furthermore, it is indicated that a statistical relationship exists between climate neutral consumption patterns and conscious beverage consumption. By fundamentally changing the way beverages are consumed, emissions can be mitigated and consequently the goal of achieving climate neutrality in the beverage industry can be achieved. This furthermore contributes to the achievement of global climate neutrality and supports sustainable development.
Context: It is impossible to imagine our everyday and professional lives without software. Consequently, software products, especially socio-technical systems, have more or less obvious impacts on almost all areas of our society. For this purpose, a group of scientists worldwide has developed the Sustainability Awareness Framework (SusAF) which examines the impacts on five interrelated dimensions: social, individual, environmental, economic, and technical. According to this framework, we should design software to maintain or improve the Sustainability Impacts. Designing for sustainability is a major challenge that can profoundly change the field of activity – particular for Software Engineers. Objectives: The aim of the thesis work is to analyze the current role of Software Engineers and relate it to Sustainability Impacts of Software Products in order to contribute to this paradigm shift. This should provide a basis for follow-up works. The question in which direction exactly the Software Engineer should develop and how exactly this path can be followed is still owed by the scientific community. Perhaps universities will have to adapt the curriculum in the training of Software Engineers, politics could possibly initiate support programs in the field of sustainability for software companies, or maybe software sustainability certifications could emerge. In any case, Software Engineers must adapt to the times and acquire the necessary knowledge, the skills and the competencies. Results: The results of the dissertation are a better understanding of the needed paradigm shift of Software Engineers and comeplement the SusAF that to better support sustainability design. The extended SusAF is intended for both training and corporate use.