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Course of studies
- IBW - Internationale Betriebswirtschaft (733)
- IBM - International Business Management (348)
- BMP - Business Management and Psychology (87)
- IMM - International Management (79)
- MBA - International Business Management (55)
- APE - Advanced Precision Engineering (21)
- EMBA - Executive Master of International Business Management (15)
- IEB - International Engineering (12)
- MZT - Mikromedizintechnik (9)
- INM - Informatik (8)
Ziel der vorliegenden Bachelorarbeit ist die Erforschung ökonomischer Effekte des Corona Virus auf den Berufsfußball. Dazu wird folgende Forschungsfrage gestellt:
„Welche wirtschaftlichen Auswirkungen hat Covid-19 auf den professionellen Fußball in Europa?“
Um die Forschungsfrage zu beantworten wird eine Literaturrecherche betrieben. Zunächst wird dafür der Profifußball definiert und die Spezifitäten der Branche aufgedeckt. Im Anschluss werden sowohl die finanziellen Daten vor der Krise als auch die aktuellsten Daten herangezogen, um die Auswirkungen analysieren zu können. Abschließend werden mögliche Lösungsalternativen ausfindig gemacht und bewertet.
Die Studie zeigt, dass die Branche durch den Wegfall von wichtigen Spieltageinnahmen sowie einer bereits vor Covid-19 bestehenden finanziellen Belastung wirtschaftliche Probleme aufweist. Insgesamt weisen die Ergebnisse darauf hin, dass der Profifußball sich zukünftig nachhaltiger aufstellen muss, um Krisenzeiten besser zu überstehen.
The business environment has changed within the past few decades. Growing global competition and the trend of shortening product life-cycle have reshaped the market, coercing companies into reconsidering their business strategies and product development. Higher quality, better time-to-delivery, and cost optimization are crucial factors for firms to compete in this tumultuous market. Therefore, companies are adopting a New Product Development (NPD), which is agile and customer-centric. The path toward change, however, is not identical for every enterprise since companies have their own unique organizational architecture and culture, demanding a thorough consideration of various facets of change, which is the focus of this study. EKU Power Drives, the company case study for this research, is actively involved in innovating electrification solutions and embedded software control for mobile power generation in the oil and gas industry upstream segment. The firm is considering transforming to an agile-based framework to fulfill its vision, which is becoming the most preferred partner for the key players in the target markets. This study aims to investigate the optimal Agile methodology and framework for the case study according to its business context, identify the challenges and how to address them, and outline an implementation procedure.
Employers must have the necessary tools to engage in the fight for talent, which is growing increasingly competitive. The rising competitiveness of the recruiting industry today has further driven the development of the recruitment process, resulting in the introduction of artificial intelligence (AI) techniques.
In this thesis, a literature review of current applications of AI in recruitment is conducted to better understand AI’s present strengths and limitations as well as its future potential.
In particular, this thesis attempts to clarify, from a recruitment strategy perspective, how AI can be used to improve recruitment and facilitate recruiters’ daily work, with a focus on which guidelines should be in place to achieve these goals.
The results reveal a significant gap between the promise and current reality of AI applications in human resources. However, with a few adjustments and cautious implementation, AI can indeed provide recruiters with promising solutions primarily by taking over tasks such as sourcing, screening and possibly even interviewing applicants through video screening. This has the potential to improve the quality of hiring and eliminate bias in recruitment. The thesis also finds that, at present, a fully automated process without any supervision from recruiters is unrealistic, at least in the final stages of the decision-making process, due to the ongoing and crucial need for a human touch and the currently foreseen negative cultural reaction to AI in its present limited form.
Today’s business and work environment has become increasingly exposed to the pressure of globalization and the steadily growing degree of virtuality. This is demonstrated by the rising number of global virtual teams (GVT) playing a crucial role in many internationally oriented organizations, with an ongoing upward trend. The purpose of this thesis is to promote a better understanding of how employees can be trained to collaborate successfully in a GVT, and whether this is possible at all. In this context, the paper primarily focuses on the social dimensions influencing successful virtual collaboration. A mixed methods approach of primary and secondary data was used in this thesis. Apart from a literature review providing a theoretical foundation of concepts concerning the key issues of the study, the paper examines two different perspectives. On the one hand, expert interviews with two European training companies and an active seminar participation enabled greater insight into the employee training industry. The objective was to discover the key sources of problems in GVTs leading companies to rely on professional help. A particular focus was laid on examining how trainers master the difficult task of preparing employees for global virtual teamwork as well as to collect information about the provided training services. As the interviews revealed, communication problems among the virtual team members (VTMs) display the main reason for a team’s low performance or failure. Concrete recommendations for actions have been described as a basis for optimizing the collaboration and to strengthen the social ties within a GVT. On the other hand, the main practical part of this thesis focuses on a GVT of a multinational business consultancy. An online survey and individual interviews with the team members have been conducted aiming at answering the following research questions: On the basis of which skills do present members of a GVT define successful virtual collaboration? How is the need for training services in general assessed? In addition, the empirical study examined the social dimensions among the VTMs and the team’s current work situation. On the basis of these insights, the team’s current need for training services has been analyzed and specific recommendations for actions have been proposed.
Prior research agrees that consumer choice is heavily influenced by the choice context.
According to the compromise effect, the middle alternative in attribute space is preferred over more extreme options. However, the role of the spatial order of alternatives seems to be neglected by most compromise effect studies. Usually, alternatives are ordered by attributes, meaning that the compromise option is placed in the spatial middle of the choice set, despite the fact that research indicates a consumer preference for the spatial middle of a choice set. To investigate this issue, we hypothesized that an alternative would be chosen more frequently when positioned in the spatial middle of a choice set versus at the edge of a choice set. We assumed that this effect would be stronger when consumers are unfamiliar with a product category. Therefore, we expected to observe a negative correlation between decision-makers’ familiarity with a product category and their tendency to choose an alternative more frequently when positioned in the spatial middle of a choice. To find out, we conducted an online survey targeting 907 university students. The results support our hypothesis and the notion that the compromise effect might be partly driven by a preference for the spatial middle position of a choice set rather than only by a preference for the compromise option.
Abstract
With the writing of this paper, I have the intention to move the legal entity further into the public discourse and test the hypothesis whether the legal entity in its current form is still contemporary. The principle of separability combined with the economic principle is offering much potential to exploit the current economic landscape. Although they are partly constrained by several laws. This cause frictions between governments and corporations. In the following, this paper will show you different ways how companies such as Nestlé, Ikea, or E.ON use the legal entity to follow the economic principle. Furthermore, this paper will show how professional football clubs uses the legal entity to attract investors and in which manner the German Football Association (DFB) use their status as a non-profit organization. The government is trying to restrain companies with laws and restrictions such as a new form of a class action or regulations that prevent nuclear energy operators from outsourcing liabilities to subsidiaries, which arguing against the initial hypothesis. An important part deals with the justification for the existence and criticism of the legal person. Here, the focus is located on statements beside legal professionals such as Christian Jaag who thinks that the current version of the legal person does not fit to the international tax law. He mentioned as a reason for its existence that without the legal person there would not be a taxation in the country it is located as customers, suppliers or employee may locate somewhere else. Experts outside of jurisprudence rarely comment on the legal person. Economists are silent about it and take it for granted, as it is to their advantage.
As prerequisite to final graduation of my master in international business management MBA at Business School, Hochschule Furtwangen University, I conducted this Thesis but also as a practical business case that match with the nature of my master’s focus of international business and could be used in real life.
I put myself as a member of project’s managing team for a pharmaceutical company, this team as a part of strategic decision-making process is responsible about assessing different potential international markets and segments as a part of the company plan to expand their operations, tape and penetrate new markets.
Narrowing down the options to two geographic markets (Germany & Saudi Arabia) and two pharmaceutical segments (Diabetes& OTC), starting this assessment with macro analysis (PESTEL) of Germany and Saudi Arabia followed by micro analysis (Porter’s five forces) of the pharmaceutical industry in the two markets of concern, having more in depth review of the two potential segments in each individual market then head to head attractiveness comparative analysis of the two potential segments in the two potential countries showing the pros and cons for each of the potential available opportunities and finally reach a conclusion to solve this business scenario.
In order to satisfy both scientific research basis and business need I utilized Data from both peer reviewed articles, reports from highly trusted international institutions and organizations for their data accuracy and few theoretical books.
Limitation of this paper: taking in consideration that some relevant data i.e., regarding specific market profitability are not accessible due to either company’s confidential policies or data consolidation for example the financial statements of Bayer, the pharmaceutical company shows consolidated data combining Europe and middle east allowing no possibility(for outsider) to directly compare profitability of each specific country, here in our research Germany and Saudi Arabia, also I tried my best to use the most recent accessible data , but some of the most updated relevant data is out of my reach either due to confidentiality or it is paid data that requires funding resources not available in my case as I am doing this Thesis independently not in partnership with a company, these limitations might to some degree affect the precision of the final conclusion.