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Course of studies
Exploring Employer Attractiveness: A Qualitative Study of Generation Z Business Students in Germany
(2024)
Employers are facing difficulties in attracting and recruiting employees due to the demographic change in Germany, the resulting retirement of Baby Boomers and the labor force shortage. The focus currently lies on Generation Z which is about to enter the labor market and which’s values, requirements and needs differ significantly from those of previous generations. This thesis aims to identify the requirements Generation Z has of employers by answering the research question: “What are the specific requirements that employers must meet in order to be considered attractive by Generation Z?”. The extensive literature review on employer attractiveness and the relevant generations, especially Generation Z, builds the foundation for the empirical research: qualitative interviews with business students of Generation Z in their final semester. This provides an in-depth insight on their current requirements and perspectives of attractive employers and therefore serves as a basis for the recommendations for companies. The findings revealed that a positive working climate, workplace proximity, above-average remuneration and transparent communication are essential requirements to be fulfilled. Above all, however, employers should focus on supporting the reconciliation of work and private life through offering working from home and flexible working hours.
Artificial intelligence is a disruptive technology, offering increasingly more opportunities to companies. However, the low digital maturity of the private banking sector, makes it hard for private banks to take advantage of this opportunity. Simultaneously, customers are expecting more digital solutions, forcing companies to adapt their services.
The aim of this paper is to provide an overview, drawing conclusions about whether the implementation of AI technologies is profitable in the private banking sector.
This thesis is based on recent research about current possible applications and the respective benefits, risks and costs. Two use cases will be thoroughly analysed: the application of automated credit risk management systems and AI powered indexes. In the first case, the software NOLA 2.0 will be evaluated and used as a benchmark to highlight the positive and negative aspects deriving from AI credit risk management software. In the second case, the AI powered index AiPEXAR will be presented and compared to the most common ETF S&P 500, analysing the differences in their computation and their performance over time.
The analysis concluded that, even though the benefits substantially depend on the individual company, AI chatbots, customers' engagement, credit risk management software and banking apps are advantageous for private banks. Yet, the implementation of AI powered indexes may be precocious and therefore not yet profitable. It can also be concluded that for private banks, whose core competitive advantage lies in the expertise of the relationship managers, the digitalization of advisory may lead to unsatisfied customers.
Sustainable sourcing strategies to prevent environmental and human rights risks
along the supply chain have become increasingly relevant for global operating
companies. The aim of this thesis is to provide the theoretical framework and
practical implementation of a sustainable sourcing risk management system
anchored in the German supply chain law and based on defined criteria. These
criteria include requirements in the area of Natural Capital and Materials that are important for the company Kendrion N.V. In total, three research questions have been defined: What are the required criteria of Natural Capital and Materials the suppliers should comply with? How should these be implemented for Kendrion and its supply chain? And what are the remaining challenges?
In detail, the requirement criteria contain the topics of renewable energy, energy efficiency, greenhouse gas emissions, waste management, reuse and recycling, as well as current regulations of the European Union.
The practical implementation demonstrates the implementation at Kendrion N.V. To assess risks along the supply chain, a questionnaire is developed that serves as a basis for the evaluation process. In addition, this thesis includes the concept creation of a Power BI report that can be used as a methodology for the risk management analysis. The Power BI system presented at the end of this thesis will be used as a template for Kendrion to evaluate the results of the supplier questionnaire as part of the risk management system. However, some challenges need to be addressed: The proportion of suppliers who have signed the Code of Conduct, the reliability of the supplier data provided, and the verification of supplier contacts.
Influencer marketing has become one of the most popular marketing strategies in today’s ever changing digital scene. Despite being a popular technique of engaging customers, influencer marketing is still difficult for marketers and brands to understand the meaning behind of it and how to take advantage of influencer marketing. The research delves into the multifaceted landscape of influencer marketing. The research questions revolved around three key aspects of influencer marketing. Firstly, a profound exploration of influencer marketing was undertaken, delving into its evolution, benefits and underlying principles of influencer marketing was important to fully understand its dynamic role in modern marketing. Beyond this, an in-depth analysis scrutinized the impact of influencer marketing on consumer purchase behavior, peeling back layers to reveal the nuanced interplay of trust, and authenticity. To answer these questions a thorough analysis of influencer content and consumer interactions was done. To extract meaningful insights, to provide a holistic understanding of the symbiotic relationship between influencers and consumers. Trust emerged as a linchpin in the effectiveness of influencer marketing, profoundly influencing consumer perceptions and behaviors. Conclusively, the study highlights the indispensability of trust and authenticity in influencer marketing. Brands seeking success in influencer-driven consumer engagement must prioritize and harness these factors to navigate the complexities of contemporary marketing landscapes successfully.
Total Hip Arthroplasty is a highly effective procedure. Precise preoperative planning is crucial for a positive patient outcome. One approach to improve patient outcomes is preoperative planning of hip implants, which could replace the currently dominant 2D planning and improve processes in dealer markets by enabling more efficient delivery. The objective of this study is to survey and measure dealers’ acceptance of a patient-specific delivery and operating room setting. The evaluation is based on the Technology Acceptance Model. A recommendation for action will be derived from the evaluation.
This study examines the acceptance of new technologies through a systematic literature review utilizing the Technology Acceptance Model. Additionally, it presents the current state of 2D and 3D planning for hip implants and analyzes the Italian and Brazilian dealer markets. The target group was surveyed quantitatively, and their acceptance was analyzed and interpreted using descriptive statistical evaluation.
The two markets share similarities in their current requirements and conditions. In Italy and Brazil, planning is done intraoperatively by surgeons, which has been identified as an obstacle on several occasions. Acceptance of the new process is therefore mixed and requires supportive measures.
The similarities between the two markets allow for uniform comparability and interpretation. However, the acceptance can be traced back to the lack of preoperative planning among surgeons. It is clear that both markets are rather critical of a switch to preoperative planning, especially 3D planning. Therefore, some measures and further research on surgeons must first be taken before a successful implementation is possible.
This thesis investigates the integration of Artificial Intelligence (AI) in the recruitment processes of Small and Medium Enterprises (SMEs), highlighting both the opportunities and challenges of such technologies. It examines the potential benefits of AI in recruitment, including increased efficiency and unbiased decision-making, as well as challenges such as data privacy concerns. Through qualitative research and interviews with HR professionals, the study not only explores the current landscape of AI in recruitment but also proposes a comprehensive implementation plan for SMEs. This plan is designed to help SMEs navigate the complexities of adopting AI technologies, ensuring they can effectively leverage AI tools to enhance their recruitment outcomes and overcome the barriers to implementation.
Steuerliche Gestaltungsmöglichkeiten von privaten Vermögensgegenständen über einen Familienpool
(2024)
The following paper deals with the topic of which tax structuring options are possible for the transfer of private assets via a family pool under German tax law. The research question examined here is whether it is worthwhile from a tax perspective to transfer private assets to a family pool and which legal form is most suitable for this. In particular, the difference in terms of inheritance tax between a transfer through a family pool and an inheritance upon the death of the testator is examined. In order to answer the research question, a detailed literature review was first carried out on the special tax circumstances of the legal forms suitable for a family pool. Subsequently, the topics brought to light by the research were introduced into three case studies for better comprehensibility in order to demonstrate the tax advantages of a family pool.The tax burden calculations show that a family pool can be worthwhile for tax and administrative reasons if set up early on
Employee engagement is crucial for companies because of its positive influence on performance, retention, and profitability. However, the rising appearance of hybrid workplaces and generational changes have presented challenges in maintaining employee engagement. Leadership has been shown to play an important role in developing engaged employees. This paper examines the relationship between transformational leadership and employee engagement and whether gender, presented as male, diverse and female, impacts this relationship.
A sample of 118 respondents, that have worked for over one year under a leader, has been analyzed through simple and multiple regressions. The relationship between transformational leadership and employee engagement proved significantly positive, highlighting the key role leadership plays when fostering engaged employees. However, the moderating relationship of all three genders was not significant. These results suggest that companies should focus on training transformational leaders and engaging employees regardless of the employee's gender.
The Bachelor Thesis examines the effects of the integration of environmental, social and governmental (ESG) criteria in equity funds on performance compared to conventional equity funds. For this purpose, a quantitative analysis is carried out which includes a detailed examination of 769 equity funds. The equity funds are divided into two different groups - ESG equity funds and conventional equity funds - and are analyzed for various financial ratios. The goal of the study is to illustrate the financial performance differences between ESG-focused equity funds and conventional equity funds and thus provide a scientific contribution to the academic debate on sustainable investments. Initially, the thesis delves into the central concepts of ESG, the historical development of investment funds, theoretical frameworks, and existing studies. The following analysis provides an insight into the relationship between ESG criteria and the performance of equity funds. It not only draws on two different ESG rating systems, but also provides a geographical breakdown. Although the work as a whole helps to develop a deeper understanding of sustainable investment and highlights potential implications for investors and the financial sector, the results of the analysis show that more research is needed in this area.
The following thesis analyzes what a new sustainable pension reform for Germany could look like and which aspects can be adopted from other countries. It is shown that the German pension system needs a reform because it lacks sustainability due to the demographic change taking place and the associated poverty in old age. Another factor is the lack of state subsidies. To this
end, five different countries were analyzed, a survey and a utility analysis were conducted in order to compare the countries according to certain criteria and to draw conclusions as to which pension system or which aspects could be copied and implemented in Germany. The results show that Sweden and Norway have a sophisticated pension system with many aspects that could be adopted. Austria also provides some good ideas. The existing plans of the German government and other experts show that Germany is on the right track, but needs to be reformed
as soon as possible in order to achieve a positive result immediately.