Refine
Document type
- Bachelor Thesis (10)
Has full text
- No (10)
Is part of the Bibliography
- No (10)
Keywords
- China (10) (remove)
Course of studies
- IBW - Internationale Betriebswirtschaft (10) (remove)
Die vorliegende Arbeit ermöglicht eine Erkenntnis über die Herausforderungen, die die chinesischen Unternehmen AliExpress und Shein implizieren und den aktuellen Erfolg auf dem Markt, der durch angewandte Strategien bestehend bleibt. Das Ziel der Arbeit umfasst die Herausforderungen der beiden Unternehmen, die diese ihren Kunden gegenüberstellen und den angewandten Marketing-Strategien, die grundlegend dafür sind, Problematiken als primärer Kunden nicht allzu kritisch aufzufassen. Für die Analyse wurden Problemfelder dargestellt und anhand einer Umfrage diskutiert. Die Analyse bietet einen Überblick über die Herausforderungen, dennoch sind Optimierungsansätze nicht vollständig realisierbar. Die steigende Popularität der beiden Online-Shops ist auf bestehende Strategien zurückzuführen und diese sollen auch weiterhin ausgeführt werden und die Schwierigkeiten überwiegen.
While the global economy is suffering from the consequences of COVID-19, China has managed to tackle the crisis and was able to restart the national economy within a few months. The objective of this study is to identify how the German industry in China was able to restart after the impact of the COVID-19 crisis. The conducted research is based on two underlying research questions: “How did the German industry in China overcome the COVID-19 crisis?” and “which future trends are emerging in German companies because of the COVID-19 crisis?”. To answer these questions, qualitative expert interviews with representatives of the German industry in China were conducted. As experts for their respective company, the interviewees were able to provide firsthand experience for this research. More specifically, they were questioned about the measures that were taken to combat the epidemic, their impact on the economy and potential trends that may emerge as a result of the crisis. The interviews showed that the Chinese government and German companies both implemented effective measures to fight the economic impact of the epidemic. Furthermore, the study was able to identify future trends that stem from the concepts that were developed to overcome the crisis. The COVID-19 outbreak was a catalyst for these trends. The risk-based containment approach of the Chinese government in combination with the measures taken within the companies, such as the immediate establishment of task forces and the implementation of alternate working models, was a successful strategy to overcome the COVID-19 crisis. Recognizing the trends that emerged from the crisis and acting accordingly will be essential for German companies.
With the advent of a worldwide internationalization and globalization companies around the globe have been looking to increase their market shares abroad (K Aiginger, H Handler, 2017).
For the German automotive industry in particular and therefore the German tool industry respectively, the Chinese market has become a very lucrative and important marketplace in recent years (A Fraß, 2016).
This thesis is presenting a case study for the German family-run business Hufschmied Zerspanungssysteme GmbH. It is meant as a foundation and guideline for any future business endeavors in the Chinese market for Hufschmied Zerspanungssysteme GmbH. This thesis consequently examines the current market situation for the tool industry in China and analyses Hufschmied´s competitiveness of its current product portfolio.
The German machine tool industry is supplying different branches in China, for this case study a closer look at the aviation industry and automotive industry will be taken.
The Chinese market has been exhibiting a large growth over the last few years, but current events such as the implementation of tariffs (UN, 2020) and the recent outbreak of the Covid-19 Virus (SM Iacus et al., 2020) might mitigate the attractiveness of the market. Without a doubt there are both Challenges and Opportunities for the German machine tool industry in the Chinese market.
Accordingly, the thesis will with the combination of empirical research data and a market analysis of the Chinese market draw a conclusion to which degree the Chinese market offers challenges and opportunities for the German machine tool industry. Additionally, a PEST-Analysis of the Chinese market will provide further insights regarding the market situation in the target market.
This thesis will employ qualitative research methods, the needed data is going to be acquired from primary and secondary sources. As for primary sources, observations and interviews will be used, secondary sources will consist of articles as well as related literature.
In 2018 the EU General Data Protection Regulation came into effect. Personal data has been protected in the European Union than nowhere else in the world. At the same time, China has become the largest e-commerce market in the world, overtaking the US. Moreover, the Chinese e-Commerce market still has growth potential since only 60% of the country´s population has internet access.
The purpose of this thesis is to research the question of whether electronic commerce is powerful in China due to low levels of data protection. First of all, this thesis is examining the main principles of Chinese data protection in comparison to Germany as a country with high data protection standards. Secondly, this work investigates the importance of personal data in electronic commerce. Thirdly, it intends to explain the development of Chinese online business. In the end, the key learnings will be presented.
This research uses statistical evaluation, literature, and legislative review to get a theoretical understanding of the matter. It uses various forms of market insights to understand the industry, the consumer, and the role of the Chinese regime.
The findings indicate that there is a correlation between the degree of data regulation and the quality of promotion. Personal data are not the only one critical success factor for the establishment of e-commerce.
Der Wirtschaftsboom in China der sich über die vergangenen Jahre beobachten ließ, hat dafür gesorgt, dass China global den wichtigsten und größten Markt für Automobilhersteller darstellt. In Bezug auf Volumen, Wachstum und Umsatz ist kein anderer Markt wie der chinesische Markt. Dadurch bietet er auch Besonderheiten, die kein anderer Markt bietet. Aus diesem Grund liegt es nahe, dass Trends sowie Veränderungen des Kaufverhaltens, der potentiellen Kunden genauestens beobachtet werden sollten, um langfristigen Erfolg zu garantieren, was eine Herausforderung für Automobilhersteller und deren Produktportfolio, sowie Marketingmaßnahmen bedeuten kann. In dieser Arbeit werden die aktuellen Trends im chinesischen Automarkt und das daraus resultierende Konsumentenverhalten untersucht. Um dies zu analysieren wurde eine Umfrage durchgeführt. Die Ergebnisse der Umfrage zeigen unter Anderem, dass als klassisch zu bezeichnenden Faktoren immer noch einen hohen Stellenwert für chinesische Kunden haben und deutsche Marken auch unter jüngeren Generationen, Vorrang vor landeseigenen Marken haben. Aber auch Trends zur Elektromobilität, Car-Hailing Diensten und Onlinekonnektivität ließen sich feststellen.
Im Rahmen dieser Bachelorarbeit wird untersucht, welche Chancen und Risiken ein Markteintritt in China für ein deutsches mittelständisches Unternehmen haben kann. Hierzu wird beispielhaft eine Internationalisierung für die S. Siedle & Söhne OHG betrachtet. Die Chancen und Risiken werden anhand der Analyse des Potenzials des chinesischen Marktes, der Analyse der Unternehmensstärken und –schwächen, sowie einem Vergleich der chinesischen mit der deutschen Kultur herausgearbeitet und anschließend einander gegenübergestellt. Die Arbeit wird in einen theoretischen und einen praktischen Teil gegliedert. Durch eine Kombination aus qualitativen und quantitativen Forschungsmethoden wird das theoretische Grundlagenverständnis eines Markteintritts gelegt, sowie eine Bestandsaufnahme der Unternehmenssituation erstellt. Anschließend werden diese beiden Themenbereiche kombiniert, woraus sich der praktische Teil der Arbeit, die Bewertung eines Markteintritts in China für die Siedle OHG, ergibt. Die Gegenüberstellung der zu erwartenden Chancen und Risiken zeigt, dass die Risiken eins Markteintritts in China die möglichen Chancen überwiegen, weshalb derzeit von einer Internationalisierung in China abgeraten wird.
Schlüsselwörter: Internationalisierung, Chancen, Risiken, Markteintritt, China
Nowadays, teams and projects are becoming more and more relevant in the business industry. The increasing internationalization and globalization of the economy leads to a more interconnected and globalize business and therefore also increasing competition. This requires new approaches for a more faster, flexible and innovative way to finding solutions. For this reason, there is an increase of international cooperation that can open up new opportunities, as well as generate challenges.
The purpose of this assignment is to identify the cultural differences between Germany and China and to determine the key aspect, which has to be considered in performing project management in a multicultural context. Furthermore, this assignment should demonstrate how cultures can affect the cooperation and if there is a potential way to standardize a multicultural cooperation to reduce the challenges that arise in multicultural teams.
The work is based on literature research using secondary data. In addition, an empirical study has been carried out to create a case study of an executed project with German and Chinese team members in China. The empirical study has been carried out as an expert interview with the German project manager who is currently working as an expatriate in China. This interview has been used to collect information about the plant relocation of a German-based company located in China.
The literature research has shown that political, technological, cultural, as well as communication aspects have to be considered in performing project management in a multicultural context. Also cultural difference affects leadership style. Therefore, the knowledge of different leadership styles is beneficial. Standardization for a multicultural cooperation is not possible due to the different situation in different context with different people. However, the knowledge about the effects of cultural values on the mindset and behavior can ease the teamwork. The case study confirms the findings as the project manager also had to deal with cultural, communication, and leadership issues, as well as dealing with cultural differences and the respond to it encourage the teamwork.
Die Verlagerung ihres Absatzschwerpunktes in die Volksrepublik China und die Internationalisierung der dortigen Finanzmärkte sind Anlass für die Volkswagen AG den lokalen Markt vermehrt auch für Finanzierungszwecke zu erschließen. Diese Arbeit ermittelt das zu einem gegebenen Zeitpunkt optimale Finanzierungsinstrument für eine Investitionsfinanzierung der Volkswagen AG in der Volksrepublik China und prüft so, inwiefern die theoretischen Vorteile internationaler Finanzierung am chinesischen Bondmarkt realisiert werden können. In einer fiktiven Fallstudie der Konzerngesellschaft Volkswagen Automatic Transmission Tianjin kam eine gewichtete Nutzwertanalyse zum Einsatz, um die relative Vorteilhaftigkeit einer Finanzierung lokaler Investitionen mit Offshore RMB Bonds (DimSum Bonds) gegenüber einer Finanzierung mit Onshore RMB Bonds (Pandabonds), bzw. einer klassischen Eurobondfinanzierung mit Währungsswap zu bewerten. Als Ergebnis lässt sich sagen, dass für die Volkswagen AG unter den am 1. September 2015 herrschenden Marktbedingungen die Emission eines Eurobonds gegenüber der Begebung eines DimSum Bonds bzw. eines Pandabonds relativ vorteilhaft für eine Finanzierung der Konzerngesellschaft ist. Der Vorteil gegenüber dem DimSum Bond rührt i.W. von der Markt- und Preislage auf dem Offshore RMB Markt zum Emissionszeitpunkt her; gegenüber dem Pandabond ist die Vorteilhaftigkeit i.W. in der Ineffizienz begründet, die durch den dokumentarischen Aufwand beim Pandabond auftritt.
Dennoch herrscht am chinesischen Bondmarkt Potential, um bei einer Emission durch Hedging, Arbitrage von Zinsdifferentialen und Nutzung von Marktasymmetrien von den Vorteilen einer internationalen Außenfinanzierung zu profitieren. Die Vorteile gelten für den Onshore RMB Markt und den Offshore RMB Markt dabei jedoch in unterschiedlich starkem Ausmaß.
The purpose of this paper is a conceptualization of the identification and motivational methods for top distributors in the Chinese market for frequency converters. An examination of the market size, participants and segments is provided. Further the benefits for the manufacturer and distributor that occurring from a partnership are elaborated on and the term top distributor is defined.
Based on marketing channel literature a conclusive multidimensional model for the top distributor selection has been developed. The basic dimensions for distributor selection were determined as Sales/Market, Product/Service and Risk/Uncertainty factors. Those dimensions are supplemented by the China specific factors Guanxi and Human Capital. With special focus been given on the aspects that businesses might encounter when operating in China the reginal factors in distributor evaluation are also being discussed.
IN order to determine the value of different rewards two surveys were conducted. For the identification of the most valuable motivators a rewards portfolio was developed and applied on the data gathered in this surveys. The rewards portfolio was based on the portfolio analysis first developed by the Boston Consulting Group. The rewards determined as most valuable from both the manufacturers and distributor sides were “additional marketing and customer acquisition support”, “extended payment terms” and “market intelligence from manufacturer”. An explanation for the importance of those rewards is additionally provided.
The bachelor thesis “ international Markenführung in China- Wie kann man eine Marke auf dem Wachstumsmarkt China stärken?” was created in collaboration with the company GF Automotive in Schaffhausen and covers he topic of branding in China. Considering the growth strategy of GF, especially for the Chinese market, this thesis should answer the question to what extent the branding strategy needs to be adapted to Chinese culture in order to be successful and which actions need to be taken to strengthen the brand awareness. As brands are an important asset which can generate value and differentiate form competitors it is important to develop a strong brand identity which can successfully be applied to the highly competitors it is important to develop a strong brand identity which can successfully be applied to the highly competitive Chinese market.
Following a short introduction into the theory of branding and its relevance for the Chinese market there will firstly be undertaken and examination of the Chinese automotive market. In the next step the current brand appearance, its values and goals will be analyzed with respect to the Chinese market. Within the scope of the online survey there will take place an evaluation of the current brand loyalty of the employees of GF Automotive in China. As the theory is closely related to the identity- based brand management, the first step of all brand activities is to strengthen the brand internally and create a common understanding. Therefore, the results of this survey are important for the further investigations of this thesis. In addition, the expert interviews should examine the findings of the theoretical research and give further insights into the practices of branding in China. Marketing experts report about their experience and point out what needs to be taken into account for a successful brand strategy in China. As a conclusion, this research should identify problem areas, which need to be improved to successfully strengthen the brand GF in China. Thereupon will be developed recommendations for actions which need to be taken by GF. The thesis shows, that in order to strengthen the brand in China it is very important to partly adapt to the Chinese circumstances. The heterogeneity of the two countries, China and Swiss, makes it impossible to simply apply a standardized branding. The culture, the language, etc. require an adaption of the branding in order to successfully reach the Chinese audience. Therefore the transnational brand strategy turns out to be the most successful for GF Automotive in China. It covers both, standardization and adaptation.