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This bachelor thesis examines the topic of global collaboration. The work was done in cooperation with the Marquardt Group, to work on an internal analysis within their Factory Planning department. The goal is to define recommendations for the improvement of the governance structure within this department. This thesis answers the following two main questions: Why does the Factory Planning need improvement in their governance structure? How can they improve their collaboration on a global level? In order to answer these questions, the following work looks at different factors within the department. The work starts with a theoretical overview about the topics of collaboration, communication and corporate governance. After learning more about these topics, the next part explains the analysis of the current state within the department. For this, the usage of two different types of models happens. First, the usage of a Target Operating Model to gain an overview about the internal state within the headquarter. The second analysis is a survey, in the form of a questionnaire that addresses three different groups globally. Therefore, the generation of three different views happens. Based on these analyses, the thesis states the gaps in the global collaboration. Following is the definition of recommendations to try to improve the structure. With the help of this thesis the company can than work on the gaps, to move toward their desired state of collaboration.
The objective of this thesis is it to find out which factors are influencing the interpersonal
communication between two leaders in job sharing. With the help of a literature review,
a communication model including three relevant factors for the area of application could
be developed. Those factors are the relationship between the partners, the choice of an
adequate communication medium and contextual factors. It could be shown that those
factors have an influence on the communication frequency and mode. Recommendations
what needs to be considered regarding each factor to ensure an effective communication
are given.
This research is exploring how companies can create the right brand image through marketing activities and brand management. We will determine all the components needed in luxury goods industry for a successful brand image establishment and how important this is in the luxury industry. We will start by discussing about the important aspects of brands, luxury and the luxury industry leading to a more practical chapter of the brand image creation methods in luxury goods industry with real life examples and finally concluding the brand image being a main ingredient in consumer-based brand equity creation. The conclusion is formulated with Aaker´s (1991) model of brand equity and Keller´s (2013) dimensions of brand knowledge and finally supported by Na et al. (1999) model of brand power.