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"Social Business Concept" is a concept of blending innovation in the field of social media in Business. This thesis aims in establishing an opinion that the "Social Business Concept" is very much relevant for the HFU just like for other business organizations. In this thesis, one can get the basic understanding of the concept, its origin and development as well as some case studies about the successful implementation. This thesis further shows the initiatives that the HFU has taken in the direction and the progresses made so far. Furthermore, it suggests some steps that are to be taken to make further improvements in the direction of establishing the HFU as a well-connected organization. The theories presented in the thesis and conclusion drawn by this thesis is based on the various literature reviews, e-mail correspondences with the HFU staffs and online survey where the students studying at the HFU in different faculties participated.
In this paper the author will look at the development of industrial parks with case study of Ethiopia and Kenya since this are the developing countries and with a blue print to industrial parks in which the authors main objective is to establish the industrial park planning and development of Industrial Parks in Africa, establish the importance of ICT as a response to the sustainable planning of industrial areas in Africa and to establish the issue of environment sustainability in Africa. The problems in implementing the industrial parks the mismanagement of funds, challenges faced by foreign investors, not usage of ICT knowledge, threats from the terrorist groups and the recess in support by the government. Hence the need to address these issues in this research work. Threat analysis will be addressed in consideration to Kenyan economy that brings in a recession to the country such as Al-Shabaab. Finally conclusion and recommendation are made in which in the author’s findings is that the governments are eagerly working to put their country modernized and with high security. Revenue made by the government is set to put security measures to make more revenue from tax in by implementing the police reforms. Hence the conclusion that investing in industrial parks are of great benefit for foreign investors, the governments and will aid in poverty eradication in Kenya and Ethiopia.
In the context of dynamic and unstable business environment companies tend to more flexible performance management system. Being a central element in a performance management framework, forecasting practice becomes a major concern for business organizations. The practitioners claim that there is a significant gap existing between the development and the application of forecasting activities. In this respect strong bridges are required to connect theory and practice. Through an expert interview method author investigates how forecasting activities contribute to business performance. The main purpose of this research paper is to investigate the problem statement by answering the questions concerning how planning activities have changed in the last few years and what is the current attitude and commitment to forecasting tool. Furthermore, this study explores how forecasting is integrated in the decision-making process and how it affects business decisions. Finally research investigates whether companies apply a rolling forecast as well as the reasons for and against using a rolling approach are also considered. The main findings of the research show that companies have altered their planning activities to improve forecast effectiveness, to reduce uncertainty and risks, to enable a more flexible resource allocation. Interviewed companies expressed growing interest and commitment to forecasting as an instrument of control. Moreover, results demonstrate that forecasting plays a crucial role for the business organization by facilitating business decisions and providing assumptions for business plans. Also different practices show, the more complex and larger organization is the more scrutinized and granular the forecast process should be. Regarding a rolling forecast, only two interviewed companies use this approach. All respondents found a rolling forecast beneficial for the business, however, in order to be successful companies are required to put more efforts and gain more experience with this method.
This paper analyzes automated advisory services, a new business model developed by Fintech start-ups in the USA. The markets for automated advisory services (AAS) in the USA, where it is most established, and in Germany, where the market is still in the infancy stage, are examined and compared. The aim of the paper is to identify the market conditions determining user acceptance of automated advisory services in the USA and comparing the German market conditions to the US market in order to predict consumer acceptance in Germany. The markets are examined using the PEST analysis and Porter´s five forces framework. Recent market data, mainly from online media like online newspapers and studies, is collected and applied to the models. The data reveals that the market conditions for AAS are similar in both markets but in Germany there are some negative factors restraining growth. The second part of the paper is a technology acceptance analysis of automated advisory services using the UTAUT2 model. The UTAUT2 model is first applied to and extended for the automated advisory services market. Afterwards, the market data is applied to the model, confirming that the market data and theoretical framework of the model are conform. Finally, an outlook into the future of AAS in Germany and the USA is given, showing that the German market has the potential to develop similar to the US market once the negative influences on technology acceptance are diminished Further research into the aspects individualization of automated advisory services, web 3.0 applications and security of the algorithms and user data should be conducted.
This study belongs to the field of innovation research and is based on the application of a theoretical concept of a technology acceptance. The theoretical concept developed in the context of this research work is investigating the connection between efficiency, quality, security and business process re-engineering and the intention to adopt mobile payments technologies by merchants within the retail industry. Mobile payments is an emerging topic which is currently experiencing a rise. Although there are significant differences in a level of mobile payments acceptance around the world, the widespread adoption of the technology has not prevailed yet. Moreover, more research is needed to investigate and explain retailers’ prospective on the mobile payments adoption. The growing scientific interest in this topic is relevant in terms of innovation development, theories of global competition platforms and evolving landscape of global payment systems.
From this holistic prospective the fundamental hypotheses and crucial questions in terms of mobile payments adoption by merchants were derived. The analysis of the data sample of 90 companies of various sizes and operating in different industries obtained by means of a survey conducted at one of the largest trade fairs in Munich, Germany in autumn 2015. The data was analyzed using descriptive univariate and multivariate methods and the significance of the conceptual framework was validated. A major positive trend in mobile payments adoption was indicated. The findings of this research suggest that efficiency had a significant positive influence on the intention to adopt mobile payments by merchants. Banks and credit card companies were recognized as the most preferred mobile payments providers among retailers with an increasing interest towards independent companies. Based on the findings, the scientific guidelines for the future research were outlined and the concrete recommendations from the managerial prospective for achieving a successful adoption of mobile payments among merchants were suggested.
Entrepreneurs are the people who start their own businesses, who take risk, find solution of problems and come up with idea which gives them financial benefits. The purpose of writing this thesis to find out the value business schools are providing to the entrepreneurs. Do the entrepreneurs get the right skills from the business schools? To find out the reason, which skills business schools are lacking to provide to the entrepreneurs. Why still now a day’s world leading companies are invented by the entrepreneurs who dropped out of college or who quite from their education which was not important for them for example Microsoft, Apple, McDonald, Facebook and many other successful brands in the world are being led by the people who has no good education. To find out the reasons and opinion from students a questionnaire was prepared to get results from people belong to different background, different nationalities and different cultures. 84% participants were students from business schools. The outcome of survey shows that business schools are not transferring value to the entrepreneurial mind students; many students also supported idea to start your own business during your studies. It lead to the pathway which had chosen by the successful entrepreneurs, in the other words if you find opportunity to start your own business then leave your studies behind and go for it. 69% respondents vote in favor that the universities should start degree in entrepreneurship; moreover 52% respondents want to become entrepreneurs. Furthermore, least important entrepreneurial characteristic is Good Education as well as good education is also least important to start your own business. It indicates that there is serious need to start entrepreneurial education in the schools and universities. The curriculum of business schools need to be review according to the needs of entrepreneurial mind students.
The primary objective of this study is to determine the direction of Bosch
workshop service concepts in India. The approach is based on Classic Bosch Car
Service, one of the world’s largest independent workshop concept owned by
Robert Bosch GmbH. In the era of high competition where the mindset of
customers is rapidly changing and technology is evolving; therefore, Bosch is
continuously working on developing new workshop service concepts such as
Franchise Bosch Car Service and Digital Bosch Car Service. Therefore, this study
examine two research question a) on which workshop service concept Bosch
should focus in India b) how to increase the number of franchisees for the future
concept. This study focuses on India because it is an emerging market where car
repair industry is growing rapidly.
The first part of the thesis explains the concept of workshop service and
franchising. The second part provides a complete overview (franchise model,
value proposition, etc.) of three concepts. The final part consists of empirical
research which includes the findings from end customer and franchisee surveys.
The findings from practical and empirical part revealed that Franchise Bosch Car
Service (FRC BCS) is ideal for the Indian market and end customer. Therefore,
Bosch should focus on developing its network of FRC BCS in the short term. The
usage of different marketing tools, partnership with financial institutes, individual
onboarding program and approaching private investors will help to increase the
number of franchisees.
In the long-term, Bosch should consider going in the direction of Digital Bosch
Car to increase market share and maintain its competitiveness.
The neuromerchandising group GmbH & Co KG, creates holistic experiences for
customers at the point of sale by leveraging the latest findings of research in
neuroscience and evolutionary biology. In order to find an appropriate research tool
to analyze customers` attitudes at the POS three survey methods are tested,
evaluated, and compared against each other at the example of an attitude survey for
the MyMuesli GmbH. A traditional attitude survey method is less reliable due to
issues with bias compared to the other two methods. Possible reasons for bias are
explained in this work. The projective technique survey, which uses indirect
questions, is rather ambiguous and long, and the third method, which uses a card
game for the responses, is inappropriate for detailed statistical analysis. A
combination of the methods is recommended and suggestions for improvement are
made throughout this work.
Economics of war
(2016)
The twentieth century was a period of great agitation in terms of historical and political events. Two World Wars erupted between 1914 and 1945 in a world already changing. They were separated by both growth and depression. This deeply impacted economics worldwide. In order to understand how the events reshaped the economical world and what it modified, the available literature was reviewed and summarized to focus on the main changes. This helps us to better comprehend the situation for the people at the time, and the economic order as we know it today. The wars had different consequences on countries, as France hosted the fights, it was fully destroyed and its economy was a ruin, while the United States did not fight the war on its soil, the wars boosted its economy, and it exited as a major economic power. This paper showed that war economy is incredibly expensive and hard to finance, being a considerable burden on any economy. Trade appears as a superior choice for countries, because as exchanges increase, the life of population improves, alike the economic health of a country.
Network Marketing is a form of the direct selling retail channel of distribution and is one of the fastest growing industries worldwide. It has dramatically changed the way traditional businesses operates by mainly focusing on the success of his partners, their sales representatives to market their quality products provided. This industry produces billions of sales annually; however the lack of studies and information available on this field has led to lack of understanding and attack of being pyramid schemes. In this new era of technology, this profession continues to thrive as many people in particular women are looking for alternatives to the traditional corporate lifestyle. Furthermore, it has been found that becoming independent business owners in Network Marketing attracts the majority of women. Therefore, analyzing the characteristics of Network Marketing and the strategies deployed for their success is important to understand the reasons why women are willing to change their career path.
For these reasons, the thesis focuses on Network Marketing in order to provide an understanding of its rapid growth with an overview of its different phases from the beginning to the effect of the evolution of the Web 2.0 and social media. It goes forwards by investigating the characteristics of Network Marketing which appeal to women; by first examining their actual situation in the workplace in order to perceive their choice for leaving everything behind to start anew. Finally, a case study provides actual visibility and the new lifestyle of women being active in Network Marketing.
In the pursue of findings, the thesis includes primary research by conducting interviews with German and international independent network marketers, all women, and secondary research covering literature review on relevant topic.
In the end, it has been concluded and proved, despite the constant allegations, that Network Marketing is a serious and effective business model which benefits the company, the customers and the independent distributors. Moreover, it has been observed that this field fulfills the expectations of those women who want to escape from the challenges faced in the corporate world and desire an industry without barriers, as a result them being the majority and successful in this field.