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Author
Parikh, Hirak (2)
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Year of publication
2015
(1)
2017
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Article (peer-reviewed)
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English
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Keywords
Consumer Neuroscience
(1)
EEG
(1)
Neuromarketing
(1)
Neuropricing
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Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry
(2015)
Baldo, Davide
;
Parikh, Hirak
;
Piu, Yvonne
;
Müller, Kai-Markus
Pricing
(2017)
Parikh, Hirak
;
Baldo, Davide
;
Müller, Kai-Markus
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2