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Schulten, Matthias B. (20)
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2015
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Affective commitment
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Attitude toward the Ad
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Attitudinal and behavioural a cceptance
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Content congruence
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Crowdsourcing
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Customer loyalty
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Location based mobile couponing
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Native advertising
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User-Generated Brand Storytelling: Nutzer als Storyteller und User-Generated Content als Instrumente der Markenführung
(2016)
Hennig, Carsten W.
;
Ruf, Oliver
;
Schulten, Matthias B.
Going Native: Choosing the Right Strategy as a Publisher
(2017)
Leister, Lukas
;
Schulten, Matthias B.
;
Decker, Alexander
Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility
(2017)
Leister, Lukas
;
Schulten, Matthias B.
;
Decker, Alexander
Brand Management Competences in an Increasing Digital World: A Qualitative Study
(2016)
Mertens, Artur
;
Schulten, Matthias B.
;
Knahl, Martin
;
Furnell, Steven
Erfolgreicher Einsatz von Online-Gewinnspielen im Dialogmarketing
(2013)
Rauch, Michaela
;
Schulten, Matthias B.
;
Pietsch, Gotthard
Online User Reviews: Towards an Integrative Perspective
(2016)
Schulten, Matthias B.
Gamification in der Unternehmenspraxis: Status quo und Perspektiven
(2014)
Schulten, Matthias B.
Social Branding
(2013)
Schulten, Matthias B.
Return on Social Branding
(2012)
Schulten, Matthias B.
Eine Marke aufzubauen braucht Zeit
(2015)
Schulten, Matthias B.
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