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Author
Pietsch, Gotthard (3)
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Year of publication
2015
(2)
2013
(1)
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Conference Proceeding
(2)
Part of a Book
(1)
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German
(2)
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(1)
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(3)
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Erfolgreicher Einsatz von Online-Gewinnspielen im Dialogmarketing
(2013)
Rauch, Michaela
;
Schulten, Matthias B.
;
Pietsch, Gotthard
Crowdsourcing in Retail: The Influence of Process Satisfaction and Sense of Virtual Community on Affective Commitment and Customer Loyalty - An Experimental Study
(2015)
Schäfer, Fabian
;
Schulten, Matthias B.
;
Pietsch, Gotthard
"Gekaufe Sympathie": Eine explorative Untersuchung zur Praxis von Facebook-Fankäufen
(2015)
Sellak, Melanie
;
Schulten, Matthias B.
;
Pietsch, Gotthard
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