Refine
Document type
- Master's Thesis (83) (remove)
Language
- English (83) (remove)
Keywords
- Crowdfunding (3)
- Customer experience (2)
- Entrepreneurship (2)
- Innovation (2)
- P2P (2)
- ARIMA (1)
- Academic careers (1)
- Acculturation (1)
- Analysis 32 bit block length (1)
- Artificial intelligence (1)
- Attitude - Behavior Gap (1)
- Automotive Industry (1)
- Bank Performance (1)
- Banking business (1)
- Bekleidungsindustrie (1)
- Bezahlsysteme (1)
- Big five inventory (1)
- Biodegradable cutlery (1)
- Biodegradable tableware (1)
- Block length 32 bit (1)
- Blue Ocean Strategy (1)
- Brand Analysis (1)
- Brand Strategy (1)
- Brand loyalty (1)
- Business in chaotic environment (1)
- Business survival under civil war (1)
- Capital raising (1)
- Carbon emissions (1)
- Cartel behavior (1)
- Change Management (1)
- China Marketing Strategy (1)
- Choice complexity e-commerce (1)
- Choice overload (1)
- Collection System (1)
- Commercial Entrepreneurship (1)
- Competitive advantage (1)
- Compliance, Compliance Risks (1)
- Computable General Equilibrium CGE (1)
- Consumer behavior (1)
- Consumer loans (1)
- Corporate debt (1)
- Credit rating (1)
- Cross-cultural Leadership (1)
- Crowdlending (1)
- Customer Experience (1)
- Customer Relationship Management CRM (1)
- Customer service (1)
- Data quality management (1)
- Debt overhang (1)
- Debt trap (1)
- Developing countries (1)
- Digital finance (1)
- Disruptive Innovation (1)
- Drivers of Innovation (1)
- Ease of use (1)
- Economic History (1)
- Economic development (1)
- Emerging Economics (1)
- Emerging market economics (1)
- Enterprise service management (1)
- Entrepreneurial Opportunity Process (1)
- Entrepreneurial decision-making (1)
- Entrepreneurial mindset (1)
- Entrepreneurial neuroscience (1)
- Entrepreneurial support environment (1)
- Entreprenuer (1)
- Entropy (1)
- Ethical consumption (1)
- European Countries (1)
- Expectations (1)
- Facebook (1)
- Fair trade (1)
- Female scientists (1)
- Financial Intermediaries (1)
- Financial institutions (1)
- Financial stability (1)
- Financialisation (1)
- Fintech (1)
- Fintech-based payment solutions (1)
- Five factor model (1)
- Forecasting (1)
- Gender equality (1)
- German (Mittelstand) Medical companies in India (1)
- German Economy (1)
- German Labor Market (1)
- German Manufacturing Industry (1)
- German banking sector (1)
- German start-up ecosystem (1)
- Germany (1)
- Gross domestic product (GDP) (1)
- Hidden Champions (1)
- Higher Education Exports (1)
- Holistic Innovation Process (1)
- Household debt (1)
- Industrial research (1)
- Industry 4.0 (1)
- Information load (1)
- Innovation Performance (1)
- Innovations (1)
- Input-output Model (1)
- Instagram (1)
- Institutional Investors (1)
- Integration (1)
- Integration Compliance & Growth Strategy (1)
- Intercultural Management (1)
- Interest coverage ratio (1)
- Interest rates (1)
- International Education Management (1)
- International Trade (1)
- Internet Industry (1)
- Intrapreneurship (1)
- Investment Vehicle (1)
- Kunden (1)
- Latin America (1)
- Leadership (1)
- Life insurance (1)
- Loyalty (1)
- Macroeconomic Conditions (1)
- Macroeconomic implications (1)
- Managing Expectations (1)
- Markentreue (1)
- Market Efficiency Hypothesis (1)
- Market entry for German companies into India (1)
- Market entry strategy (1)
- Market entry strategy for India (1)
- Marketing Strategy (1)
- Marketing Trend (1)
- Marketing strategy (1)
- Membership (1)
- Mergers & Acquisitions (1)
- Meta-analysis (1)
- Mexico (1)
- Millennials (1)
- Mobile Payment (1)
- Mobility as a service MaaS (1)
- Mobility concepts (1)
- Mobility ecosystem (1)
- Negative interest rate (1)
- Net Interest Income (1)
- Neuroentrepreneurship (1)
- Neuromarketing (1)
- New Product Development (1)
- Non-R&D-intensive firms (1)
- Normative scenario planning (1)
- OPEC (1)
- OTA (1)
- Off the grid (OTG) communities (1)
- Offline vs online channels (1)
- Oil price (1)
- Oligopoly models (1)
- Olympic Games Beijing 2008 (1)
- Online shopping (1)
- Outsourcing (1)
- PEST Analysis (1)
- PET Bottles (1)
- Pay for performance (1)
- Payment (1)
- Peer-to-Peer (1)
- Personality (1)
- Pharmaceutical Industry (1)
- Porter five forces (1)
- Porter's Five Forces (1)
- Process re-engineering (1)
- Product Development (1)
- Product Recovery (1)
- Recession (1)
- Recycling (1)
- Refugee Entrepreneurship (1)
- Refugees Crisis in Germany 2015 (1)
- Rescaling Rijndael/AES (1)
- Retail store support (1)
- Return on Assets (1)
- Return on equity (ROE) (1)
- SERVQUAL (1)
- Satisfaction (1)
- Scenario planning (1)
- Service Engineering (1)
- Shared Service Center (1)
- Small and Medium Enterprises (SME) (1)
- Small and medium-sized enterprises (1)
- Smart mobility (1)
- Social Entrepreneurship (1)
- Social Media Marketing (1)
- Solar Energy in Germany (1)
- South Korea (1)
- Sports Event (1)
- Stage-gate process (1)
- Start-up (1)
- State of the art 32 bit block ciphers (1)
- Strategic Competence Development (1)
- Strategic management (1)
- Strategy (1)
- Strategy, Growth Startegy, Sales Road Map (1)
- Sustainability-related purposes (1)
- Symmetric block cipher (1)
- Syrian Refugees (1)
- TAM (1)
- Technical communication (1)
- Thailand (1)
- Time series analysis (1)
- Too-much-choice-effect (1)
- Touch points (1)
- Transaction Cost (1)
- Transaction efficiency (1)
- Transportation (1)
- Travel Agencies (1)
- Travel and tourism industry (1)
- Trust (1)
- Turkey (1)
- University (1)
- Urbanization (1)
- Vietnamese Stock Market (1)
- Vision 2030 (1)
- Women professionals (1)
- Young consumers (1)
- Zombie (1)
- eCommerce (1)
- ePayment (1)
- knowledge workers (1)
- pay equity (1)
The German banking landscape is currently undergoing a paradigm shift of an unprecedented magnitude. As the financial world is changing, the future of German banks is highly uncertain. A multitude of present-day driving factors will shape the banking world of tomorrow. Therefore, this thesis aims to investigate and analyze the future of the German banking sector until 2030. The concept of scenario planning serves as underlying method for this research. Based on current factors influencing the German banking sector, the present thesis systematically develops coherent future scenarios. The generation of these scenarios is performed with the help of the scenario software INKA 4. This enables to assess a comprehensive picture of the future environment and the interactions between external influencing factors. Based on the most consistent future scenario, implications for the strategies of German banks are derived. As a result, German incumbents can question their strategic orientation and position themselves optimally for the future.
In this master thesis a marketing strategy of a launch and expansion on the global medical devices market of a new product (AED NG) by a German middle-size enterprise Metrax GmbH is developed. In order to exploit growth opportunities three levels are investigated – internal situation of the manufacturer, competitive landscape and global AEDs market. Analyses of the company and its competitors reveal current market situation and position of the company on it. Various methods of used strategic analyses (PEST, Porter’s Five Forves, SWOT, interviews conduction with competitors, distributors, and employees of Metrax etc.) enable to create a strategy canvas of AEDs market in accordance to “Blue Ocean Strategy” framework and to formulate main propositions of the strategy concerning product. Research of special features of regional markets enables to define the most lucrative and perspective markets to expand for Metrax. After defining and proving growth opportunities assessment of risks and requirements necessary for implementation is made. Finally, an outline of strategic propositions and main milestones for their implementation are summarized into the concluding part.
Due to the great cultural distance between Germany and Thailand, German leaders who work in Thailand may encounter several intercultural concerns. In order to effectively lead Thai employees, these leaders may need to behave differently from what they used to do in their home country in some aspects. Thus, this study examines the changing perception of leadership due to the effect of Thai culture form German managers who are working in German organizations in Thailand.
GLOBE project and its culturally endorsed leadership theory were the key literature explored in this study. To attain the outcomes, both quantitative and qualitative methods were employed. Twenty-three questionnaires were collected from German expatriate managers in German organizations in Thailand. While two in-depth interview were acquired from Thai employees who worked closely with German superiors.
The results confirm German managers greatly value inspirational and trustworthy attributes as well as avoid being tyrannical, tender and provocateur in order to work in German-Thai boundary. The leadership styles such as Charismatic/Value-Based or Transformational and Team-Oriented leadership also suit German leaders to work in Thai culture.
In the 21 century, global companies are spreading all over the world for the sake of chasing profits. Driving by the desire of new market & profitability, they struggle in the business world by competition, merge, innovation and utilize all the resources that available. Among them, hidden champions are winners in this period. However, it also needs to be asked for the hidden champions, will they been succeed in a totally different market? The answers came with new market in China, which will verify their belief. Coming into China, into different markets, is an inevitable step for most hidden champions, for development and defend themselves as champions.
This thesis mainly gives the hidden champions that working on Chinese market or going to this market a brief intro about the local situations, competition existed, entry & marketing strategy, and hidden champion real cases. In the following chapters, you could found: The definitions & characteristics of hidden champions, learning that what build the family business into the most successful business in niche industries;
The Chinese business historical moments, what makes the Chinese business culture today, and today’s business situations in China.
The entry strategies for foreign companies getting into China, discussing the different forms from licensing business to the wholly-owned subsidiary and their pros & cons.
The marketing strategies typically for hidden champion companies in China, applying the classic marketing management theories & localization situations in China.
Real hidden champion company case in hidden champion cluster in China, the current situation and value chain analysis.
New trend marketing risks & chances in China for 21 century, digitalization & cyber – physical system development.
Before the eruption of the latest financial crisis in 2008, Social Responsible Investments were considered as not relevant within the financial market's spectrum, in fact, late 90`s academic literature argues that Social Responsible Investments worsen portfolio performance, seemingly a well established paradigm for almost thirty years. However, why the perception of financial markets about Social Responsible Investments is changing?
Given the controversy surrounding Social Responsible Investments, the current document has tested the performance of a selection of Social Responsible portfolios for the period (2007-2014). Results showed that performance is not diminished and Social Responsible portfolios do not perform significantly different from the benchmark market. Additionally, theory and results are replicated into an interactive business game that aims to discover Social Investment profiles for users and highlight the importance of Social Responsible Investment in financial markets making the current document a combination of financial theory with the design of practical game fully playable.
International higher education has growing precedence in a global society where the world’s most pressing challenges are increasingly interlinked across borders. Thus, strategic initiatives are necessary to further open the industry in order to achieve its purpose of integrating an international,intercultural, or global dimension into the purpose, function, and delivery of education programs. The purpose of this project is therefore to apply the tools and frameworks of Blue Ocean Strategy to the international higher education industry to determine how and in what directions the industry can improve its value proposition to customers and further expand the market. The macro environmental factors surrounding the international higher education industry indicate that it has high potential for continued growth. Political evidences of this include the governments of importing countries instigating programs to send students abroad. Exporting countries with political environment in support of a unified national strategy are at an advantage to capitalize on these opportunities. Economic trends indicate that the global education market is expanding, and that there is increasing demand combined with financial capability for importers as their economies continue to develop and emphasize further investment in socio economic growth through education. Furthermore, the economics of education in the United States indicate a growing imperative to increase foreign enrollment as education costs spiral and financial support from the government declines. Technological innovations are also helping to open up cross-border educational opportunities. The social platforms of Web 2.0 are allowing greater collaboration with open source information, effectively flattening the playing field and opening international higher education to the masses. Despite these opportunities, a micro environmental analysis indicates the industry is currently trapped in a quagmire of hypercompetition. Industry rivalry is high and concentrated, and the United States is overall losing market share to other exporting countries. Individual institutions face high threats from new entrants as the majority of incumbents are not reaching their export potential and have few barriers to entering the market more fully. However, as start-up enterprises face high barriers, to market entry, innovation will likely come from the incumbents within the industry. As competition intensifies in the face of a growing education bubble, the United States higher education industry is poised for disruption. A new educational model that starts at the bottom of the pyramid and moves upmarket can decidedly disrupt the status quo in order to create an improved, efficient global educational system; one that will help the industry break out of the state of hypercompetition and elevate it to fulfill the values and needs of society. Blue Ocean Strategy provides the solution to this problem as it analyses an industry not by looking at its current state in comparison with its competitors, but rather what the industry can become by looking beyond the competition to unknown market space. Successful implementation of Blue Ocean Strategy can bring the high financial impact needed to save the higher education industry from collapse. Frameworks guiding value innovation can simultaneously pursue low costs while increasing value for a large volume of customers. The strategy canvas and four actions framework of Blue Ocean Strategy provide effective analytical tools that help to clarify the process of strategy development, and empower visionary educational leaders to focus one what factors need to be eliminated, reduced, raised, and created in order to achieve a leap in value for buyers within and beyond the boundaries of the higher education export market.
Improving conditions for economic growth in Colombia, Investment opportunity in Infrastructure
(2015)
The purpose of this thesis is to get a clear understanding of the situation of transport infrastructure of Colombia. Examine the reasons and the current situation of the country´s background that explains the delay in infrastructure development and the poor quality of the transport networks, being able to find objective arguments to suggest certain type of investment for the coming years that will help to improve the conditions for economic growth. The research goes deep in to the evolution of the country and the role of transport infrastructure in Colombia, highlighting the most important facts and types, to get an overall understanding of the actual situation. The objective is to identify which is the line of investment that will best fit the country´s development in the time where globalization and free trade agreements take active part of Colombia´s growth in the last years, however threatening the industries pushing them to a more efficient and productive environment. On the basis of the results of this research, it can be concluded that Colombia needs heavy investments in the future years to try closing the breach left behind decades of inefficient policies and strategies. The involvement of the private sector in transport infrastructure projects is necessary to fund the type of investments that the country needs. Furthermore, there has to be continuity in the actual concession programs for the road network plus a big investment to bring back the railroad network into an efficient long lengths transport for both passengers and products.