Refine
Year of publication
Document type
- Master's Thesis (137) (remove)
Language
- English (137) (remove)
Is part of the Bibliography
- No (137)
Keywords
- Artificial intelligence (3)
- China (3)
- Consumer behavior (3)
- Crowdfunding (3)
- Germany (3)
- India (3)
- Innovation (3)
- Blockchain technology (2)
- Customer experience (2)
- Customer support (2)
- E-commerce (2)
- Entrepreneurship (2)
- INKA 4 (2)
- P2P (2)
- Personality (2)
- Pharmaceutical Industry (2)
- Satisfaction (2)
- Scenario Planning (2)
- Strategic management (2)
- A-la-carte options (1)
- ARIMA (1)
- Ability to innovate (1)
- Academic careers (1)
- Acculturation (1)
- Affiliate marketing (1)
- Affiliate reviews (1)
- After-Sales-Service (1)
- Agile (1)
- Agile-Stage-Gate (Hybrid (1)
- Airlines (1)
- Analysis 32 bit block length (1)
- Ancillary services (1)
- Artificial Intelligence (1)
- Attitude - Behavior Gap (1)
- Automotive Industry (1)
- Automotive service industry (1)
- Bank Performance (1)
- Banking business (1)
- Bases of power (1)
- Bekleidungsindustrie (1)
- Bezahlsysteme (1)
- Big five inventory (1)
- Biodegradable cutlery (1)
- Biodegradable tableware (1)
- Block length 32 bit (1)
- Blue Ocean Strategy (1)
- Brand Analysis (1)
- Brand Strategy (1)
- Brand loyalty (1)
- Brazil (1)
- Build-or-buy (1)
- Business in chaotic environment (1)
- Business process automation (1)
- Business process management (1)
- Business strategy (1)
- Business survival under civil war (1)
- COVID-19 (1)
- Capital raising (1)
- Carbon emissions (1)
- Cartel behavior (1)
- Chain management (1)
- Change Management (1)
- China Marketing Strategy (1)
- Choice complexity e-commerce (1)
- Choice overload (1)
- Circular economy (1)
- Claims ratio (1)
- Claims reserve (1)
- Clinical trials (1)
- Collection System (1)
- Commercial Entrepreneurship (1)
- Comparative analysis (1)
- Competitive advantage (1)
- Competitive analysis (1)
- Compliance, Compliance Risks (1)
- Computable General Equilibrium CGE (1)
- Consumer loans (1)
- Consumer preferences (1)
- Corporate debt (1)
- Corporate-startup collaboration (1)
- Cost drivers (1)
- Cost optimization (1)
- Cost reduction (1)
- Covid-19 pandemic (1)
- Credit rating (1)
- Cross-country analysis (1)
- Cross-cultural Leadership (1)
- Crowdlending (1)
- Cryptocurrencies (1)
- Cultural exchange (1)
- Culture (1)
- Customer (1)
- Customer Experience (1)
- Customer Relationship Management CRM (1)
- Customer attitude (1)
- Customer service (1)
- Cybersecurity (1)
- Cyberthreats (1)
- DFMA (1)
- Dairy supply cooperatives (1)
- Data quality management (1)
- Debt overhang (1)
- Debt trap (1)
- Deep-learning (1)
- Design thinking (1)
- Developing countries (1)
- Diabetes segment (1)
- Diagnostic systems (1)
- Digital finance (1)
- Digital transformation (1)
- Digitization (1)
- Direct to consumer D2C (1)
- Disruptive Innovation (1)
- Diversity (1)
- Dollarization (1)
- Drivers of Innovation (1)
- Drug development (1)
- Ease of use (1)
- Economic History (1)
- Economic development (1)
- Economy of scale (1)
- Education Germany (1)
- Education diplomacy (1)
- Educational policy (1)
- Efficient portfolio allocation (1)
- El Salvador (1)
- Emerging Economics (1)
- Emerging market economics (1)
- Energy Transition (1)
- Enterprise service management (1)
- Entrepreneurial Opportunity Process (1)
- Entrepreneurial decision-making (1)
- Entrepreneurial mindset (1)
- Entrepreneurial neuroscience (1)
- Entrepreneurial support environment (1)
- Entreprenuer (1)
- Entropy (1)
- Environmental damage (1)
- Ethical consumption (1)
- European Countries (1)
- Exchange program administration (1)
- Expectations (1)
- Facebook (1)
- Fair trade (1)
- Feedback behavior (1)
- Female scientists (1)
- Financial Intermediaries (1)
- Financial crisis (1)
- Financial institutions (1)
- Financial markets (1)
- Financial stability (1)
- Financialisation (1)
- Fintech (1)
- Fintech-based payment solutions (1)
- Five factor model (1)
- Food retail (1)
- Forecasting (1)
- France (1)
- Franchise models (1)
- Frequent flyer program FFP (1)
- Frugal innovation (1)
- Frugality (1)
- Gamification (1)
- Gender diversity (1)
- Gender equality (1)
- Gendered language (1)
- German (Mittelstand) Medical companies in India (1)
- German Economy (1)
- German Labor Market (1)
- German Manufacturing Industry (1)
- German banking sector (1)
- German start-up ecosystem (1)
- Greece (1)
- Green Hydrogen (1)
- Green supply chain management (1)
- Grocery delivery service (1)
- Gross domestic product (GDP) (1)
- Group performance (1)
- Health Care (1)
- Helpdesk (1)
- Hidden Champions (1)
- Higher Education Exports (1)
- Holistic Innovation Process (1)
- Hotel industry (1)
- Household debt (1)
- IT service industry (1)
- Image-analysis (1)
- Industrial research (1)
- Industry 4.0 (1)
- Industry 5.0 (1)
- Information load (1)
- Innovation Performance (1)
- Innovation management (1)
- Innovations (1)
- Innovative capability (1)
- Input-output Model (1)
- Instagram (1)
- Institutional Investors (1)
- Insurance (1)
- Integration (1)
- Integration Compliance & Growth Strategy (1)
- Intercultural Management (1)
- Interest coverage ratio (1)
- Interest rates (1)
- Internal company factors (1)
- International Education Management (1)
- International Trade (1)
- Internet Industry (1)
- Intrapreneurship (1)
- Investment Vehicle (1)
- Job posting (1)
- Job satisfaction (1)
- Kunden (1)
- Latin America (1)
- Leadership (1)
- Leadership theories (1)
- Life insurance (1)
- Loyalty (1)
- MBA (1)
- MSME (1)
- Machine learning (1)
- Macroeconomic Conditions (1)
- Macroeconomic implications (1)
- Managing Expectations (1)
- Markentreue (1)
- Market Efficiency Hypothesis (1)
- Market attractiveness (1)
- Market entry for German companies into India (1)
- Market entry strategy (1)
- Market entry strategy for India (1)
- Market segments (1)
- Marketing Strategy (1)
- Marketing Trend (1)
- Marketing strategy (1)
- Markowitz portfolio selection theory (1)
- Material group strategy (1)
- Medical device directive (1)
- Medical device regulation (1)
- Medium-sized companies (1)
- Membership (1)
- Mergers & Acquisitions (1)
- Meta-analysis (1)
- Mexico (1)
- Millennials (1)
- Mobile Payment (1)
- Mobility as a service MaaS (1)
- Mobility concepts (1)
- Mobility ecosystem (1)
- National innovation systems (1)
- Nearshoring (1)
- Negative interest rate (1)
- Net Interest Income (1)
- Neuroentrepreneurship (1)
- Neuromarketing (1)
- New Product Development (1)
- New product development (1)
- Nigeria (1)
- Non-R&D-intensive firms (1)
- Normative scenario planning (1)
- OPEC (1)
- OTA (1)
- OTC segment (1)
- Off the grid (OTG) communities (1)
- Offline vs online channels (1)
- Oil price (1)
- Oligopoly models (1)
- Olympic Games Beijing 2008 (1)
- Online grocery shopping (1)
- Online reviews (1)
- Online shopping (1)
- Organic food market (1)
- Organizational power (1)
- Outsourcing (1)
- Outsourcing strategy (1)
- PEST Analysis (1)
- PET Bottles (1)
- PISA data (1)
- Path-goal theory (1)
- Patient centricity (1)
- Patriarchy (1)
- Pay for performance (1)
- Payment (1)
- Peer-to-Peer (1)
- Performance (1)
- Platform (1)
- Platform business model (1)
- Porter five forces (1)
- Porter's Five Forces (1)
- Pricing (1)
- Pricing strategy (1)
- Process optimization (1)
- Process re-engineering (1)
- Product Development (1)
- Product Recovery (1)
- Product labels (1)
- Productivity (1)
- Prostate (1)
- Purchase decision (1)
- Purchasing (1)
- Recession (1)
- Recycling (1)
- Refugee Entrepreneurship (1)
- Refugees Crisis in Germany 2015 (1)
- Remote learning (1)
- Rescaling Rijndael/AES (1)
- Retail format (1)
- Retail store support (1)
- Return on Assets (1)
- Return on equity (ROE) (1)
- Robotic process automation (1)
- Roles (1)
- SERVQUAL (1)
- Scaled Agile Framework (SAFe) (1)
- Scenario planning (1)
- School closure (1)
- Security of supply (1)
- Segmentation (1)
- Service Engineering (1)
- Shared Service Center (1)
- Small and Medium Enterprises (SME) (1)
- Small and medium-sized enterprises (1)
- Smart mobility (1)
- Social Entrepreneurship (1)
- Social Media (1)
- Social Media Marketing (1)
- Software comparison (1)
- Software-defined networking (1)
- Solar Energy in Germany (1)
- Solidarity economy (1)
- South Korea (1)
- Spain (1)
- Sports Event (1)
- Stage-gate process (1)
- Start-up (1)
- State of the art 32 bit block ciphers (1)
- Statistical analysis (1)
- Strategic Competence Development (1)
- Strategy (1)
- Strategy, Growth Startegy, Sales Road Map (1)
- Supply Chain Risk Management (1)
- Supply chains (1)
- Sustainability (1)
- Sustainability-related purposes (1)
- Sustainable marketing (1)
- Switzerland (1)
- Symmetric block cipher (1)
- Syrian Refugees (1)
- TAM (1)
- Tail risk (1)
- Technical communication (1)
- Thailand (1)
- Ticketing system (1)
- Time series analysis (1)
- Too-much-choice-effect (1)
- Touch points (1)
- Transaction Cost (1)
- Transaction efficiency (1)
- Transportation (1)
- Travel Agencies (1)
- Travel and tourism industry (1)
- Trust (1)
- Turkey (1)
- Ultrasound (1)
- University (1)
- Urbanization (1)
- User satisfaction (1)
- VUCA (1)
- Vietnamese Stock Market (1)
- Vision 2030 (1)
- Vocational education (1)
- Vocational exchanges (1)
- WTP (1)
- Waste picker (1)
- Willingness to pay (1)
- Women empowerment (1)
- Women professionals (1)
- Young consumers (1)
- Zombie (1)
- asymmetric business partnership (1)
- business model (1)
- collaborative innovation (1)
- cyber physical systems (1)
- e-food (1)
- eCommerce (1)
- ePayment (1)
- employee satisfaction (1)
- knowledge management (1)
- knowledge workers (1)
- mRNA technology (1)
- market research (1)
- open innovation (1)
- pay equity (1)
- power electronics (1)
- process mining (1)
- robotic assisted surgery (1)
- semi conductor (1)
- startups (1)
- strategic implementation steps (1)
- supply chain (1)
Course of studies
- IMM - International Management (59)
- MBA - International Business Management (54)
- EMBA - Executive Master of International Business Management (14)
- IBM - International Business Management (2)
- IRCD - International Relations and Cultural Diplomacy (2)
- BMP - Business Management and Psychology (1)
- EBCD - International Economics, Business and Cultural Diplomacy (1)
- INM - Informatik (1)
- MDT - Medical Diagnostic Technologies (1)
- SSM - Security & Safety Engineering (1)
After-sales services play a crucial role in companies’ profit. Their importance is expected to increase given the intensifying leveling of product competition and a shift toward a buyer’s market. Ticketing systems are increasingly integrated into these services because of their ability to bundle multiple support channels, enhance the support’s knowledge base, and cut costs.
This thesis aims to create a comparative overview of ticketing systems, which evaluates eight selected market alternatives and one tentative in-house solution according to their compliance with the requirements of the focus company. This comparison is made by exploring the literature concerning build-or-buy, software evaluation and selection, and analyzing several guided interviews.
The results seek to aid the company in deciding on a ticketing system that meets its requirements, as well as to act as a blueprint for other SMEs. The findings include two recommended alternatives in conjunction with further strategic and decision-making considerations. The study ends with an outlook for academia and businesses.
This research examines the impact of social media on consumer behavior, focusing on how consumer behavior and habits change after the use of social media by German and Chinese young consumers. A comparison of the differences between the two groups is also conducted. The study was conducted based on theoretical background and terminology, followed by six hypotheses. Then this research determined the scope, target population, and sample size before using focus groups and online questionnaires as survey methods. While analyzing the questionnaire data, the research tested the hypotheses and demonstrated the effects between the variables. The results indicated partial agreement with existing studies. Browsing time positively correlates with the purchase journey. The duration of online discounts negatively correlates with transaction speed. Young consumers' demand increases with the amount of time they spend browsing product advertisements. However, some findings ran counter to previous investigations. The impact of SMM on young consumers has no adverse effect on the time spent browsing products. Moreover, only in some cases, young consumers' purchase intentions are positively correlated with demand.
Keywords: Young consumers, Social media marketing, Consumer behavior, Purchase journey, Purchase intention, Online time-limited discounts, Demand
Frugality has become a prerequisite for success in a low-resource environment, a reality exacerbated by the COVID-19 pandemic and the war in Ukraine. When it comes to consumer needs, the priorities affordability and functionality are increasingly coming into focus. This study examines how frugal products are performing in developed markets, whether they meet consumer needs, and ultimately if there is a demand for these products.
The aim of this paper is to assess the status of Frugal Innovation (FI) in developed markets, using Germany as an example, and thus consumer behavior, in order to better evaluate the current status and related potentials based on this. The link between FI and environmental and social sustainability can be traced back to and limited to the minimal use of resources. Against the backdrop of the current economic and political situation, these factors represent one of the most significant competitive advantages of today.
This multi-method experiment helps to understand the consumer behavior towards frugal products as well as the opinions and attitude towards it. As a result, it can be said that there is interest in innovation in general as well as FI. The respective buying decisions were balanced, what means that frugal products do not necessarily outperform non-frugal ones, but they are in strong competition. It can be concluded that there will be an increasing demand for frugal products in developed markets such as Germany, especially for certain product categories.
Through an extensive review of the literature, a research gap was identified concerning the knowledge around diversity and its impact on personality types and their influence on group performance. Previous literature revealed that diversity is a popular determinant for group composition, since it encompasses many different meanings and interpretations. Researchers would rather focus on easily measurable elements such as age or gender, but few studies have been conducted on deep-level diversity, such as personality traits or values. The aim of this study is to answer the research questions proposed concerning the effectiveness of homogeneous versus heterogeneous groups as well as the impact communication has on their performance. Through an analysis of previous studies and literature the research questions and hypotheses were formulated, and a methodology designed to answer them. The methodology used in this research was a variation of the Marshmallow Challenge. The groups were faced with two challenges. The first one was to build a 50cm-tall structure as quickly as possible, with a limited amount of material, including raw spaghetti, tape, rope and a marshmallow to test the stability of the structure. The second challenge was presented about one week later and involved the same materials, but the participants had to reach 70cm. Four teams of three were chosen. The personality tests had four possible outcomes: red, green, yellow, or blue. Each colour had specific characteristics and adjectives associated with it. The data collected revealed that the heterogeneous groups performed better overall. A slightly significant correlation was found between how well the teams performed and the words spoken per minute for the first experiment, but not for the second. The biggest limitation that hindered this study was the time pressure and limited sample size.
Nowadays, big sport events such as Olympic Games are not only an exciting carnival for sports enthusiasts, but also a good opportunity for the host country/city to accelerate its economic development. After more than 40 years of development, Computable General Equilibrium has been proved to be a very powerful tool to analyze the impact of big sports events on host country/city. In this paper, 2008 Beijing Olympic Games will be used as the target case to study the impact on the economy. A Supply model and a demand model will be established according to CGE theory to describe the case. This paper is not focused on the detail but the whole picture of Beijing’s economy by analyzing the industrial structure changes under the influences of hosting the Olympic. Beijing’s industrial structure development will also be analyzed in this paper.
This thesis aims to provide a comprehensive and systematic analysis about the growing popularity of Korean pop music (K-pop) worldwide in recent years. On one hand, the international expansion of K-pop can be understood as a result of the strategic planning and business execution that are created and carried out by the entertainment agencies. On the other hand, external circumstances such as the rise of social media also create a wide array of opportunities for K-pop to broaden its global appeal. The research explores the ways how the interplay between external circumstances and organizational strategies has jointly contributed to the global circulation of K-pop. The research starts with providing a general descriptive overview of K-pop. Following that, quantitative methods are applied to measure and assess the international recognition and global spread of K-pop. Next, a systematic approach is used to identify and analyze factors and forces that have important influences and implications on K-pop’s globalization. The analysis is carried out based on three levels of business environment which are macro, operating, and internal level. PEST analysis is applied to identify critical macro-environmental factors including political, economic, socio-cultural, and technological. On the industrial level, major forces that shape the music industry in which K-pop’s business operates are evaluated based on the framework of Porter’s Five Forces. External environmental analysis is followed by the review of the global strategies of major Korean entertainment companies in achieving their organizational objective of turning K-pop into a successful global business. We identify all the key value-creating activities ranging from talent acquisition to customer relationship management in the value chain of K-pop’s industry, and analyze how each of these activities have contributed to K-pop’s success in the global market. In conclusion, the recent success of K-pop on the global stage can be understood as the rewards for the capability of its internal strategy to anticipate and capitalize new opportunities in external environment.
The aim of this research is to investigate the unique factors that affect the
adoption of green supply chain management (GSCM) practices in Greek
companies, with a specific focus on how they align with the overall business
strategy and performance. To achieve this objective, a "bottom-up" approach
is utilized, which involves conducting case studies to assess the status of
GSCM implementation in Greece. Additionally, the research seeks to identify
the key barriers that must be overcome for successful integration of GSCM in
Greek businesses.
A primary purpose of the study is to advance the field of Green Supply Chain
Management (GSCM) research by providing new and valuable insights on
the implementation of GSCM in a context that has received relatively minor
or even no attention in previous studies. The findings of this study have
practical implications for businesses operating in Greece and beyond, as
they offer recommendations, solutions and strategies for companies seeking
to implement GSCM practices. Eventually, this research aims to contribute to
the overall development and understanding of GSCM, as well as to promote
sustainable business practices in the region.
Keywords: Green supply chain management, Greece, business strategy,
implementation, barriers, case studies, bottom-up approach
This thesis investigates the effect choice options in e-commerce applications have on consumers’ decision making. Previous research showed that a large number of options
can affect consumers negatively. However, the conditions for such choice overload are unclear. After reviewing the existing research, the amount of information (entropy)
contained in a choice set and individual differences were determined as possible influencing factors in an online environment. In a choice experiment, choice sets with
varying information loads and an assessment of the Big Five personality traits were used to test the impact of the two identified factors on choice avoidance behavior. Results from chi-square-tests and a logistic regression model suggest choice overload but without entropy having an effect. A logistic regression model revealed that extraverted consumers are easier overloaded. A low Neuroticism score was found to be related to less occurrence of a too-much-choice-effect. Consumers with a high Openness score on the other hand choose one of the presented options more often and were therefore less often
overwhelmed by the assortment. An interaction effect between personality and the amount of entropy was not found. These findings extend the research on choice overload and offer valuable input for marketers targeting consumers online.
The Syrian Refugee Crisis in Germany has been lately a constant research topic in many fields; politics, economics, cultural, social and safety aspects etc. popping up in all the news worldwide. Everybody is concerned about it and tackling it from a different point of view. Some believe that it a mutual benefit to both the country (Germany) and the refugees. As Germany benefits a lot form the cheap labor of migrant workers in the different industries. Specially the fast growing industries like the rural ones. Others fear that they will weaken the German culture and economy. And that they are burdens on the national people and will cause many problems.
In this paper two aspects of the challenges facing the Syrian refugees in Germany are discussed: the first is their integration and acculturation with the German society and the second is the challenges facing the refugees in entering the German labor market and case studies of Syrian entrepreneurs who developed their own family businesses in Germany are presented. The interviews were held with Syrian refugees in the state of Baden-Württemberg in 2015/2016 in Arabic language. The groups that were interviewed were in Villingen-Schwenningen and Stuttgart. An analysis of the cases presented along with the findings of the surveys and interviews are presented and finally some recommendations are suggested.
As a leading medical technology company, KARL STORZ SE & Co. KG continuously wants to bring innovations and applications into the market and expand its existing product portfolio. As strategic initiatives, the company has set priorities and goals to ensure its sustained success. One of those strategic initiatives is to start developing new products in the field of robotic surgery and compete in this segment. To achieve these ambitions, the company decided to spin off its robotic solutions department and establish a new business called KARL STORZ VentureONE Pte. Ltd. With a smaller and more agile structure, the new venture seeks to implement new ways of working and promote innovation.
This new-born company is playing in a fast-growing market that one single competitor has traditionally dominated. However, robotic surgery still has much potential, and existing suppliers have not yet reached different market segments. One segment that has called the attention of the spin-off is the ambulatory surgery centers in the US.
These surgical institutions are growing and gaining relevance in the American surgery landscape. Hence, the company is particularly interested in developing a robotic solution for this segment. Before introducing a product, the company must understand the target customer intended to address. Management at the new venture is also convinced that new business models can be successfully implemented in this segment. Thus, this academic work aims to evaluate the ambulatory surgery center market in the US and propose a suitable business model for this target customer.
For this purpose, this thesis was divided into two main parts. The first aimed to conduct market research on the ambulatory surgery centers in the US by collecting secondary data from articles, reports, and governmental publications. The second part focused on proposing a business model for the ambulatory surgery center segment. To do so, primary data was obtained by interviewing experts in this market.
The research found that the ambulatory surgery centers segment is a growing market where robotic surgery has not yet been fully implemented due to its high cost and reduced reimbursement rates for outpatient procedures. Another barrier to robotic surgery in surgery centers is the high upfront investment needed to buy the technology. Based on these insights, different business models, such as leasing, renting, pay-per-use, and subscription, were assessed. A subscription model was selected and further developed by presenting the most advantages. Using the “Business Model Navigator” methodology, this work defined and documented the target customer, the value proposition, the value chain, and the profit mechanism.