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Baumgarth, Carsten (2)
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Article (peer-reviewed) (2)
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English (2)
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B-to-B branding
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Brand equity
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Conceptual framework
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Sales force
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Sales force behaviour and personality
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Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test
(2011)
Baumgarth, Carsten
;
Binckebanck, Lars
Sales force impact on B-to-B brand equity: conceptual framework and empirical test
(2011)
Baumgarth, Carsten
;
Binckebanck, Lars
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