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  • Baumgarth, Carsten (2) (remove)

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Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test (2011)
Baumgarth, Carsten ; Binckebanck, Lars
Sales force impact on B-to-B brand equity: conceptual framework and empirical test (2011)
Baumgarth, Carsten ; Binckebanck, Lars
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