Open Access

This study focuses on whether users perceive Trust as an essential factor in revisiting Saleduck CHDE to maximize profit. Three major components were identified based on academic literature on online customer behaviour and e-commerce: Perceived Aesthetics, Perceived Usefulness, and Perceived Ease of use. Seven measurable indicators from previous research were used to measure the unobserved components. Also, relevant company data about the German-speaking Switzerland domain were analyzed to outline the relevance of revisiting visitors. According to Google Analytics, the average revisiting visitor generates approximately 4.8 times higher revenues than the average new visitor. The sample consists of 104 students and employed respondents who took part on a five-point Likert scale. The questionnaire also incorporates questions about demographics and target grouping. For assessing the relationship between these three constructs and Trust, Structural Equation Modelling techniques were implemented using IBM SPSS AMOS 28.0. Results show that most participants value Trust highly when using a coupon website. Nevertheless, relationships between Trust and its latent indicators could not be adequately assessed due to suppression effects. Additionally, differences between groups among both measured variables and latent constructs were assessed. The study found that five out of seven indicators in the measurement model significantly reflect the hypothesized components. However, insufficient sample size and a low number of indicators per construct were most likely the reason for the presence of suppression effects. Also, several potential validity issues occurred; the absence of German-speaking respondents from Switzerland, a low number of employed respondents, and a lack of diversity in the samples' age distribution.

Ergebnisse der Umfrage unter Studierenden zu ihren Erfahrungen mit der Online-Lehre des Wintersemesters 2020/21 : vierte Umfrage

Stellungnahme der Hochschullehrer der deutschen Sportmedizin und des Wissenschaftsrates der Deutschen Gesellschaft für Sportmedizin und Prävention (DGSP)

Heart leadership is a leadership style which focuses on finding purpose and passion in one’s life and job. The generation Y (Millennials), as a rather technophile generation entered companies around of the turn of the millennium. On the one hand, nowadays generation Z with new values, ideas and requests to their work environment enters companies, and on the other hand companies need to be attractive for skilled personnel. The heart leadership concept addresses these requirements. This concept refers to the ability to use one’s awareness and heart energy to create a culture focused on exceptional relations, trust, care, spirituality, compassion, positivity, and development. The aim of this thesis is to answer the question of how heart leadership impacts a business in the long run. To answer the research question “How can doing things in a heart way impact the future of modern businesses?”, a literature review was conducted. The beginning of this work provides an explanation of what leadership means, followed by explaining different leadership styles based on the Full Range of Leadership Model with a concrete explanation of transformational leadership. By defining the context of heart leadership with the meaning of the heart, what aspects this kind of leadership includes, and the definition of human potential, eleven heart factors that influence a business were derived through repeated and overlapping attributes which a heart-led leader should have. These factors show that heart leadership has a positive long-term impact on several areas of a business, including the increase of overall work performance, mental health, commitment, engagement, employee retention, resilience, profit and more. The outcome of this thesis recommends integrating heart leadership in actual leadership principles in companies. Heart leadership is an extension of transformational leadership that meets the needs of a new generation, positively changes the work environment, and enables employees’ full potential in order to survive as a company in a competitive market and the race for qualified employees.