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Author
Rauch, Michaela (2)
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2013
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2015
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English (2)
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Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis
(2013)
Schulten, Matthias B.
;
Rauch, Michaela
Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests
(2015)
Schulten, Matthias B.
;
Rauch, Michaela
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