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Keywords
- Adhesion of silicone (1)
- Adhäsionskraft von Silikon (1)
- Bekleidungsindustrie (1)
- Big five inventory (1)
- Brand loyalty (1)
- Cartel behavior (1)
- Choice complexity e-commerce (1)
- Choice overload (1)
- Customer experience (1)
- Entropy (1)
Course of studies
Im Rahmen dieser Master-Thesis wurden Verfahren zum Transfer eines Arrays kleiner Dies (unverkapselte Chips) mit einer Kantenlänge von 250 μm bis 300 μm untersucht. Die Dies sollten hierbei von UV-lichtempfindlicher Folie selektiv abgehoben und auf einem Zielsubstrat abgesetzt werden. Als Verfahren wurde die Stempeltechnologie gewählt. Zum Aufnehmen der Dies wurden Stempel aus Silikon gegossen. Als Substrate zum Absetzen der Dies wurden Gläser mit Zucker beschichtet. Zur Überprüfung des Verfahrens wurden Zugversuche durchgeführt. Die senkrechte Abzugskraft der verwendeten Folie und der Silikonstempel wurde ermittelt. Durch Abzugstests der Folie im belichteten und unbelichteten Zustand wurden die genutzten Belichtungsprozesse überprüft. Das Umsetzen wurde mit gesägten Stücken eines Siliziumwafers durchgeführt. Es konnte nachgewiesen werden, dass das Umsetzen mit Silikonstempeln möglich ist und die erzeugten Kräfte hierfür ausreichen. Die Herstellung und Vorbereitung der gesägten Siliziumwürfel erwies sich hierbei als kritischer Prozess, was die Reproduzierbarkeit der Umsetzung stark beeinträchtigt.
Die Vielfalt von heutzutage auftretenden Datenstrukturen schafft Bedarf für individu-
ell abgestimmte Analyseplattformen. Dabei benötigte Ressourcen sind vom jeweiligen
Anwendungsfall abhängig. Diese Arbeit diskutiert Broker für die Virtualisierung der
verarbeitenden Anwendungen, welche durch ein abstrahiertes Dashboard bedient wer-
den. Eine Domain Specific Language ermöglicht die Generierung eines Grundgerüsts
entsprechender Komponenten, die mit individueller Logik anzureichern sind. Die be-
schriebene Architektur bezieht sich zu großen Teilen auf den Umgang mit den flexiblen
Eingangsdaten von virtualisierten Verarbeitungsplattformen.
This thesis investigates the effect choice options in e-commerce applications have on consumers’ decision making. Previous research showed that a large number of options
can affect consumers negatively. However, the conditions for such choice overload are unclear. After reviewing the existing research, the amount of information (entropy)
contained in a choice set and individual differences were determined as possible influencing factors in an online environment. In a choice experiment, choice sets with
varying information loads and an assessment of the Big Five personality traits were used to test the impact of the two identified factors on choice avoidance behavior. Results from chi-square-tests and a logistic regression model suggest choice overload but without entropy having an effect. A logistic regression model revealed that extraverted consumers are easier overloaded. A low Neuroticism score was found to be related to less occurrence of a too-much-choice-effect. Consumers with a high Openness score on the other hand choose one of the presented options more often and were therefore less often
overwhelmed by the assortment. An interaction effect between personality and the amount of entropy was not found. These findings extend the research on choice overload and offer valuable input for marketers targeting consumers online.
Rising globalization and digitization resulted in crises for the fashion industry. High competition and the interconnectedness of the consumers rule the market and put it under pressure. Owing to the growing power consumers possess, the requirements towards the fashion players are increasing. Customer experience is frequently discussed these days by academics as well as practitioners and emphasized as a competitive advantage. Yet, it is difficult to measure and to track its consequences.
Since customer experience is elusive and no industry specific measurement scale is defined, at first this work aims to identify relevant touch points of customer experience in the fashion industry by dint of a focused interview. The further objective of this paper is to enhance the comprehension of the touch points’ effects or rather the relationship of customer experience with brand loyalty. This is approached by a questionnaire based on the preceding qualitative analysis and the resulting model. This model defines the customer experience touch points as the independent variables while brand loyalty is examined as the dependent variable. The conducted linear regression analysis reveals a moderate effect of customer experience on brand loyalty and the touch points concerning the products as most relevant in this relationship. Additionally, the digitization aspect is addressed by the examination of the relationship in the offline and online channels separately. With respect to this, the present study recognizes that the extent of the customer experience’s impact on brand loyalty and the significant touch points vary across channels to a certain degree.
Mobile diagnostics – or mobile health in general – is highly appealing, not only for clinicians, but also for patients. It implies empowerment, in particular of those who are really in need, such as inhabitants of less developed regions within the world who have limited access to healthcare. It also implies simplification: Easy data management – a continuous flow of information. Therefore, development of miniaturized and highly integrated diagnostic systems allowing near patient “instant” diagnostics gain a lot of momentum since more than a decade. However, system integration requires time and a significant amount of investment. In addition, there is strong competition on resources from other emergent technologies, such as next generation sequencing which made the collection of e.g. human genome data less expensive and much faster. A more severe challenge is that mobile diagnostics require a change in healthcare management, e.g. towards integrated practice units. This, in turn, requires implementation of adequate reimbursement, standards of interoperability, training of staff, quality control. In 2010, Germany’s Federal Ministry of Education and Research (BMBF) launched the grant initiative Mobile Diagnostic Systems (MD, 2011─2015) as part of its high-tech strategy. MD aimed at generating knowledge on how microsystem technologies fit into German healthcare environments. On the basis of interviews with multidisciplinary MD actors, this thesis evaluated retrospectively how the publicly funded innovation network managed to overcome pre-defined external barriers of diffusion, including technology, regulatory affairs and market access. Retrospectives reveal internal barriers involving knowledge and technology transfer, negatively influencing generation of innovation. In particular, financing still represents a high hurdle for biotech innovators in Germany: Larger firms look predominately for market-ready or in-market technologies rather than prototypes and venture capitalists are rare or extremely risk-averse. Another important finding was, that actors involved were highly focused on individual work packages. This risks of not seeing the whole environment embedding MD. Consequently, potential opportunities may be missed, e.g. synergies with relatively close (DIALOC) or more distant initiatives (Global Health Delivery Project-based discussion rounds). This could be partly due to the fact that publicly funded networking activities provide less freedom-to-operate because of pre-defined milestones. In addition, further development of actors with respect to role playing (e.g. boundary spanning or innovation selling) is often not included in such “innovation packages”, but can help to maneuver change. Internal barriers need to be addressed first before targeting the major remaining external hurdle: Reimbursement. Although the latter was covered within MD, standardization of technology evaluation is still an unmet need which strongly influences the willingness-to-implement novel mobile diagnostics. Thus, the value added is to be demonstrated to justify adequate reimbursement. Achieving this goal can be successful, when innovation networking finds its path towards a common vision, e.g. towards value-based integrated healthcare. Pathfinding and visioning can be facilitated by process promoter with excellent network management capabilities. In addition, such a promoter could help to further develop engagement, openness and commitment of collaborators. Therefore, transfer of MD activities to established “top” networks or clusters is recommended for securing valuable knowledge generated. In this environment, an important next step – globalization of MD for ensuring future return on investment – could be triggered as well.
Since MD innovation was found to involve both product and service innovation, maneuvering change is particularly challenging for small and medium sized enterprises. These could benefit from engagement in innovation networking. Findings of this case study can help all direct and indirect actors in the field of MD innovation or in other high complex environments to reconsider pathfinding as well as role playing in networking.