Open Access

Nima Knupfer

• The recent launch of the app MeasureOn by Robert Bosch Power Tools GmbH, which focuses on the connection of measuring tools to smartphone or tablet, floor planning and photo functions has raised new challenges and questions within the company. The app, which targets pro and ‘do-it-yourself’ users of Bosch PT will soon receive additional features and is set to be divided into a free (no cost) version and a pro (paid) version. Intention of the thesis is to provide its reader with a classification of the current basic plan and potential as well as missing functions of MeasureOn with respect to its predecessors, competitors, and customer feedback. Furthermore, recommendations for the classification of planned functions as well as the identification of functions whose misclassification could prove critical, will be provided. In a last step, a strategy, which will serve as a guide for how to find out which future features should be included in the free plan, and which should be included in the pro plan will be presented. The results of the thesis are based on the consolidation of data regarding former apps and app concepts offered by Bosch PT, data concerning MeasureOn and insights, which can be derived when comparing MeasureOn to competitor apps. It is concluded that the currently defined free functions primarily cover the needs of the users. However, the function of exporting projects and exporting workspaces is considered difficult to classify, as risks and potentials are indicated in equal measure. Furthermore, the sales potential is identified, especially with 3D functionality and export, and a template for a survey is created to assess the ambiguities about the export functions as well as functions planned but not yet defined.