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Analytic consideration of the brand ermila in terms of the multibrand-strategy of the WAHL GmbH and presentation of strategic activities
Author: | Thomas Klaffke |
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Advisor: | Christoph Mergard |
Document Type: | Master's Thesis |
Language: | English |
Year of Completion: | 2015 |
Year of first Publication: | 2015 |
Release Date: | 2015/11/26 |
Tag: | Brand Analysis; Brand Strategy |
Degree Program: | EMBA - Executive Master of International Business Management |
Functional area: | Business Strategy |