Selbstführung durch soziale Medien: Der Einfluss von TikTok-Selbstoptimierungsinhalten auf junge Erwachsene der Generation Z
- This thesis examines the influence of self-optimisation content of the social medium TikTok on the self-leadership skills of young adults. The topic is relevant as this content, through its distribution and influence on Generation Z, can shape the development of self-leadership skills and the mental well-being of this young target group. The research design combines quantitative and qualitative methods: an online survey with 103 participants was supplemented by semi-structured interviews with seven people. The results show that the consumption of such content has both positive and negative effects. While the content can promote self-motivation, goal setting and self-management, social comparisons and unrealistic expectations often lead to stress, reduced self-esteem and perfectionism. The paper concludes by stating that TikTok has an ambivalent effect on the self-management of young adults. Reflective use of the platform is necessary in order to maximise positive effects and minimise negative effects.
Author: | Emily Scheihing |
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Advisor: | Bert Martin Ohnemüller, Melanie Seemann |
Document Type: | Bachelor Thesis |
Language: | German |
Year of Completion: | 2024 |
Granting Institution: | Hochschule Furtwangen |
Date of final exam: | 2024/08/29 |
Release Date: | 2024/09/04 |
Tag: | Generation Z; Selbstführung; Soziale Medien; TikTok |
Page Number: | 55 |
Degree Program: | BMP - Business Management and Psychology |
Functional area: | Andere/Other |
Open-Access-Status: | Closed Access |
Licence (German): | Urheberrechtlich geschützt |