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Selbstführung durch soziale Medien: Der Einfluss von TikTok-Selbstoptimierungsinhalten auf junge Erwachsene der Generation Z

  • This thesis examines the influence of self-optimisation content of the social medium TikTok on the self-leadership skills of young adults. The topic is relevant as this content, through its distribution and influence on Generation Z, can shape the development of self-leadership skills and the mental well-being of this young target group. The research design combines quantitative and qualitative methods: an online survey with 103 participants was supplemented by semi-structured interviews with seven people. The results show that the consumption of such content has both positive and negative effects. While the content can promote self-motivation, goal setting and self-management, social comparisons and unrealistic expectations often lead to stress, reduced self-esteem and perfectionism. The paper concludes by stating that TikTok has an ambivalent effect on the self-management of young adults. Reflective use of the platform is necessary in order to maximise positive effects and minimise negative effects.

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Metadaten
Author:Emily Scheihing
Advisor:Bert Martin Ohnemüller, Melanie Seemann
Document Type:Bachelor Thesis
Language:German
Year of Completion:2024
Granting Institution:Hochschule Furtwangen
Date of final exam:2024/08/29
Release Date:2024/09/04
Tag:Generation Z; Selbstführung; Soziale Medien; TikTok
Page Number:55
Degree Program:BMP - Business Management and Psychology
Functional area:Andere/Other
Open-Access-Status: Closed Access 
Licence (German):License LogoUrheberrechtlich geschützt