Open Access

Laura Mahler

• Artificial Intelligence (AI) is a disruptive technology and gaining more and more importance all around the globe. However, the impact of AI on intercultural communication is still quite unexplored, even though it gets increasingly integrated into corporate communication strategies, which why it is important to understand their effects on intercultural interactions. In this paper a detailed literature review is combined with qualitative research, including semi-structured interviews with managers from a multinational company to explore the impacts of AI on intercultural communication in a business context. With this approach the research explores how AI tools are being used to improve communication efficiency and address cultural differences, but also to identify challenges such as the potential for cultural homogenization, over-reliance on AI, and ethical concerns related to data privacy and bias. The analysis concluded that while AI offers significant benefits for enhancing intercultural communication it is important to manage it carefully in order to reduce potential risks. Hence this thesis contributes to the ongoing discussion about AI's role in global business, whilst providing insights into its impact on intercultural dynamics and concludes in suggesting areas for further research.