What strategies does influencer marketing pursue in the automotive industry, and what promising success factors can be identified?
- In recent years, influencer marketing has evolved as a vital aspect in the strategic blueprints of many organizations, gaining significance as platforms like Instagram, Facebook, YouTube, and TikTok continue to increase in popularity. This movement has crossed industry boundaries, with the car industry recognizing influencer marketing as an essential strategy. Automotive firms increasingly rely on influencers' power to express their brand tales with greater persuasiveness and authenticity. This paper will delve into influencer marketing strategies in the automobile industry, providing light on the techniques used and identifying the key success criteria related to these approaches. An interview and observation analyses were undertaken to uncover the significant tactics that contribute to the efficacy of influencer marketing initiatives and to look into leveraging the power of influencer alliances to drive brand success.
| Author: | Beyza Yildirim |
|---|---|
| Advisor: | Niels Behrmann |
| Document Type: | Bachelor Thesis |
| Language: | English |
| Year of Completion: | 2024 |
| Granting Institution: | Hochschule Furtwangen |
| Date of final exam: | 2024/03/31 |
| Release Date: | 2024/08/12 |
| Tag: | Automotive industry; Influencer marketing; Social media platforms |
| Degree Program: | IBW - Internationale Betriebswirtschaft |
| Functional area: | Marketing |
| Licence (German): |  Urheberrechtlich geschützt |