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A Study On How Companies May Profit from Sustainable Marketing Strategies

  • Sustainability is a megatrend and has been a topic of great interest for decades. Even though, industrialization came forth with genius and profitable businesses it almost never took into consideration the value of natural capital and sustainability. According to a 2017 report by the UN, there are more than 51 trillion microplastic particles in the sea, more than 500 times the number of stars in the Milky Way. With the depletion of natural resources, increasing consumer education and the need for a better future the world has been prompted to take solid steps to control the menace that could be climate change and unsustainability. This paper makes an effort to understand the effect that sustainable marketing practices have on the profitability of an organization. The case studies of the three famous athleisure brands provides an insight into how sustainability can help companies drive towards a profitable and a circular future.

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Metadaten
Author:Ishika Shirke
Advisor:Julika Baumann Montecinos
Document Type:Master's Thesis
Language:English
Year of Completion:2024
Granting Institution:Hochschule Furtwangen
Date of final exam:2024/02/29
Release Date:2024/03/06
Tag:Circular economy; Sustainability; Sustainable marketing
Degree Program:IMM - International Management
Functional area:Business Strategy
Open-Access-Status: Closed Access 
Licence (German):License LogoUrheberrechtlich geschützt