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Auswirkungen von Kununu Bewertungen auf die Candidate Journey

  • This thesis deals with the application process, the Candidate Journey, in which applicants seek proximity to the company and rely on information from current or former employees, which they find on employer platforms such as Kununu. In order to understand the connections between different groups of people and their use of Kununu, a survey is conducted. The participants are divided into different groups and their results are analyzed individually and later compared with each other. This is followed by a further comparison with the previous state of research, which represents a development of Kununu in recent years. These results are then interpreted, which makes it clear that there are no correlations between the different groups of people and that each applicant uses Kununu individually. It also becomes clear that Kununu is currently used to a lesser extent, although this and its influence in the application process will increase according to the survey participants. Based on this and the results of the survey, recommendations for future use of Kununu are made at the end. An attractive profile of the company Sto should be created, which will attract applicants and arouse their interest.

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Metadaten
Author:Laura Winterhalter
Advisor:Melanie Seemann
Document Type:Bachelor Thesis
Language:German
Year of Completion:2023
Granting Institution:Hochschule Furtwangen
Release Date:2024/01/03
Tag:Bewerbungsprozess; Candidate Journey; Kununu
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Human Resource Management
Licence (German):License LogoUrheberrechtlich geschützt