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Re-Commerce Revolution: Exploring the Growth of Re-Commerce in the German Fashion Sector and its Relevance for Fashion Companies

  • This bachelor thesis examines the emerging concept of re-commerce in the fashion industry with a particular focus on the factors influencing its adoption in the German market. In the context of changing economic dynamics and the increasing importance of sustainability, the thesis analyzes the basic principles of the circular economy in relation to the fashion industry and discusses the role of re-commerce initiatives in promoting resource conservation. The study uses a comprehensive PEST analysis of the German market to uncover political, economic, sociocultural, and technological factors influencing the adoption of re- commerce. In addition, a detailed market analysis reveals the current state and growth prospects of re-commerce in Germany. This includes an examination of trends, target groups, demand for sustainable fashion and the acceptance of second-hand goods. Using the case study of the fashion brand Levi's, which has successfully integrated a re- commerce platform, the study shows how established companies can achieve their sustainability goals and discover new business opportunities. Finally, the paper concludes by summarizing the identified factors and the opportunities and challenges for companies looking to enter the German re-commerce market. The assessment of the potential benefits and risks associated with launching re-commerce initiatives in Germany provides a comprehensive basis for future decision-making. All in all, the German fashion resale market offers promising prospects. The current expansion and future potential of this sector are strongly influenced by consumer behavior and driven by extrinsic factors. Thus, this work contributes to a deeper understanding of the relevance of re-commerce practices in the fashion industry and provides valuable insights for companies in the German fashion market aiming at sustainable business strategies.

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Author:Anna Waldraff
Advisor:Paul Taylor
Document Type:Bachelor Thesis
Year of Completion:2023
Granting Institution:Hochschule Furtwangen
Release Date:2023/08/31
Tag:Circular economy; Fashion industry; Second-hand clothing
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Business Strategy
Licence (German):License LogoUrheberrechtlich gesch├╝tzt