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Abstract Social Cues May Bias Decision Making and Give Rise to the Cheerleader Effect

  • The cheerleader effect describes the phenomenon, where pictures of faces are rated to be more attractive when presented as part of a group, than when presented in isolation. This study employs electroencephalography (EEG) and event-related potentials (ERP) to explore the origins of the cheerleader effect. We found significant ERP differences which suggest that the cheerleader effect is not caused by perceptual differences, but instead through social cues which distort the decision-making process that gives rise to subjects’ trait judgments.

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Author:Viktor Stebner
Advisor:Kai-Markus Müller
Document Type:Bachelor Thesis
Year of Completion:2023
Granting Institution:Hochschule Furtwangen
Date of final exam:2023/08/18
Release Date:2023/08/29
Tag:Cheerleader effect; EEG; ERP
Page Number:38
Degree Program:BMP - Business Management and Psychology
Functional area:Andere/Other
Licence (German):License LogoUrheberrechtlich geschützt