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Exploring New Opportunities in Platform Business Model: Methods of Ideation and Evaluating the Ideas Based on a Case Study on Peer-to-Peer Delivery Platform

  • The platform business model replaces the traditional linear value chain model, demonstrating how value can be created differently. The emergence of new platforms in various industries during the last decade has made it difficult to imagine a business without naming at least a handful of active platforms. The platform business model has been proven to revolutionize industries, and this study investigates the possibility of launching a platform business model in unprecedented arenas which still use conventional pipeline business models. The study explores the process of generating ideas for a new opportunity in the platform business model. After generating 11 ideas, screening and evaluating methods were studied.

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Author:Omid Pournemat Baladeh
Advisor:Michael Hepp
Document Type:Master's Thesis
Year of Completion:2023
Granting Institution:Hochschule Furtwangen
Date of final exam:2023/05/26
Release Date:2023/05/30
Tag:Platform business model
Page Number:59
Degree Program:MBA - International Business Management
Functional area:Business Strategy
Licence (German):License LogoUrheberrechtlich gesch├╝tzt