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Employer Branding: Is Employee Advocacy an influential Component in the War for Talents and Customers? An Empirical Study conducted for Ambassify.

  • In this thesis, the following object was addressed: Is employee advocacy an influential component in the war for talents and customers? This thesis collaborates with the company Ambassify. Firstly, all relevant subjects and information regarding this topic were discussed in a literature review. Based on this, a research strategy was created, including all aspects necessary to answer the research question. In order to gather this data and then answer the research question a quantitative study, more precisely an online survey was conducted.

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Author:Chris Bruker
Advisor:Melanie Seemann
Document Type:Bachelor Thesis
Year of Completion:2022
Granting Institution:Hochschule Furtwangen
Date of final exam:2022/08/30
Release Date:2023/04/21
Tag:Ambassify; Employee advocacy; Employer branding; War for Talents and Customers
Page Number:89
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Marketing
Licence (German):License LogoUrheberrechtlich gesch├╝tzt