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Opportunities of multi-level digital business models for the Healthcare industry

  • Platforms are increasingly playing a more critical role in companies’ activities. The intense competition in the market and the global economic situation have promoted the transformation of traditional business models, making enterprises adopt digital transformation solutions (Ot, 2022). Nowadays, there is an increasing amount of data generated on the internet and mobile apps, which have allowed the exponential growth of platforms, allowing value cocreation and enabling an ecosystem composition that has transformed the linear value chain into a platform business model (Şimşek, Öner, Kunday, & Olcayc, 2022). The healthcare industry has experienced significant changes in recent years, driven by technological advances, increasing focus on cost-effectiveness and quality of healthcare services. The use of technology and digital platforms to offer care and enhance patient experience is one of the main areas on which healthcare organizations focus. There is a high potential for telemedicine and remote patient monitoring to revolutionize healthcare services (Sjöström, Lars, & Eva, 2017). The creation of integrated care models, which combine various health providers to give patients a better treatment and service, is another important topic of interest for healthcare organizations. Integrated care models can enhance patient outcomes, save healthcare costs, and boost patient satisfaction. Integrated healthcare models can also help in reducing healthcare system division and enhancing the coordination of care services for patients (Kodner & Spreeuwenberg, 2002). Other digital initiatives such as data analytics and artificial intelligence are also emerging as a promising approach to improve healthcare services' quality and support decision-making in healthcare. These technologies can provide more accurate and timely information to healthcare providers and enable more effective and efficient care delivery. Medical service transformation is a cross-departmental and cross-level collaboration that demands the participation of the government, firms, consumers, and other participants (Hughes, Shaw, & Greenhalgh, 2020). The Healthcare system has shifted its service from supply management to value cocreation, rebuilding the social framework through technological change. This new business model approach gives openings to different members to cocreate and add value to current products and services (Leone, Schiavone, Appio, & Chiao, 2021). Despite the benefits of introducing digitalization and a multi-level business model to the healthcare system, its application has needed to be faster because of multiple factors, such as information integration and the application of connectivity technologies and the telematic infrastructure. Additionally, the healthcare system represents a complex structure regulated by the government and dynamized by the interaction of individuals and service providers. Therefore, some other challenges represent the governmental laws and regulations, patient information privacy concerns, and stakeholders’ willingness to adopt the business model. (Viswanadham, 2021). Therefore, this study aims to research the Status Quo of the Health Care Industry and to explore the opportunities and challenges of platform business models in the healthcare industry. The results of this study can provide insights into the critical success factors that can help to drive the adoption and implementation of multilevel business models. It also can inform the decision-making strategies and healthcare initiatives adopted by different countries due to digitalization.

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Author:Daniela Abigail Castro Gavilanez
Advisor:Michael Hepp
Document Type:Master's Thesis
Year of Completion:2023
Granting Institution:Hochschule Furtwangen
Date of final exam:2023/03/28
Release Date:2023/02/15
Tag:Digitization; Health Care; Platform
Page Number:70
Degree Program:BMP - Business Management and Psychology
Functional area:Business Strategy
Licence (German):License LogoUrheberrechtlich geschützt