CONSUMER BEHAVIOUR TOWARDS THE PURCHASE AND USAGE OF ELECTRIC POWER TWO-WHEELERS BY EUROPEAN MILLENNIALS
- This research paper explores consumer behaviour towards the purchase and usage of Electric Power Two Wheelers (EP2W) by German millennials, the target consumers of this paper. To evaluate the purchasing intentions of German millennials on EP2W, academic research has been conducted. Therefore, data from scientific studies have been collected with a focus on which aspects influence the target consumers’ opinions between electric P2W and fossil fuel P2W. The resulting data showed that millennials exhibit stronger purchase motives towards EP2W. It also states that the purchase price of the EP2W serves as a primary factor.
| Author: | Simona Vogel |
|---|---|
| Advisor: | Paul Taylor |
| Document Type: | Bachelor Thesis |
| Language: | English |
| Year of Completion: | 2022 |
| Granting Institution: | Hochschule Furtwangen |
| Date of final exam: | 2022/07/21 |
| Release Date: | 2022/11/07 |
| Tag: | Consumer behaviour; Electric vehicles; Motorcycles; Powered two-wheelers; Sustainable mobility |
| Degree Program: | IBM - International Business Management |
| Functional area: | Marketing |
| Open-Access-Status: | Closed Access |
| Licence (German): |  Urheberrechtlich geschützt |