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Can the opponent colors red and green, as accent colors in office design, lead undergraduate business students of the Hochschule Furtwangen University (HFU) to different perception of cohesion and agility in the workplace?

  • The goal of the following paper is to examine if Corporate Architecture can be used as a tool for Employer Branding, as both concepts gained of importance over the last years, due to the war for talents. Therefore, specific aspects of each of the theories are focused on. The focus of Corporate Architecture lies on the interior design of offices, specifically in combination with the color association theory. This theory states, that colors are associated with specific values, things or emotions. The focus of Employer Branding is set on the values of cohesion and agility, as those are key characteristics of innovative teams and organizations.

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Metadaten
Author:Vanessa Stefan
Advisor:Armin Trost
Document Type:Bachelor Thesis
Language:English
Year of Completion:2022
Granting Institution:Hochschule Furtwangen
Date of final exam:2022/01/11
Release Date:2022/06/27
Tag:Color association theory; Corporate architecture; Employer branding
Page Number:70
Degree Program:IBM - International Business Management
Functional area:Human Resource Management
Licence (German):License LogoUrheberrechtlich gesch├╝tzt