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Can humans be nudged towards pro-environmental behavior?

  • Year after year, global warming, and plastic output increase, and massive volumes of carbon dioxide (CO2) are being released into the atmosphere. Even though humans are aware of their environmental impact, they do struggle to change their behavior. But what is the reason for this? The purpose of this thesis is to illuminate the factors that make it difficult for people to demonstrate pro-environmental behavior (PEB) and to form ideas from the field of nudging to assist in guiding humans to a better PEB. As a result, a meta-analysis was created from a multitude of papers on the issues of PEB and nudging. The proposals presented in this work serve as an impetus for future studies in the field of PEB nudging.

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Author:Paul Jobke
Advisor:Eva Kirner
Document Type:Bachelor Thesis
Year of Completion:2022
Granting Institution:Hochschule Furtwangen
Date of final exam:2022/02/28
Release Date:2022/05/16
Tag:Green marketing; Nudging
Page Number:68
Degree Program:BMP - Business Management and Psychology
Functional area:Marketing
Licence (German):License LogoUrheberrechtlich gesch├╝tzt