Volltext-Downloads (blau) und Frontdoor-Views (grau)

Digitalisierung im Vertriebscontrolling - Konzeption und Implementierung eines automatisierten Management Dashboards für das Key Account Management der Adolf Würth GmbH & Co.KG

Digitalization in Sales Controlling – Conceptualization and Implementation of an automated Management Dashboard for the Key Account Management of Adolf Würth GmbH & Co.KG

  • The current dashboard reporting of the Key Account Management of Adolf Würth GmbH & Co. KG indicates that management reporting in companies is still characterized by extensive manual effort, although various digitalization technologies offer possibilities to make reporting more efficient and effective. Therefore, this thesis deals with the digital transformation of controlling and primarily one of its central components - reporting. The main technologies available for reporting purposes will be identified by examining relevant literature. Regarding the manual dashboard reporting of the Key Account Management of Adolf Würth GmbH & Co.KG, requirements and recommendations for the conceptualization and implementation of a digital reporting will be described and summarized. It can be stated that the requirements differ from traditional reporting in many aspects, and it is recognizable that an interaction of different dashboard reporting elements is essential to establish a successful, digital reporting solution. As a result, it has been shown that an automated dashboard based on a BI-infrastructure has led to an enhancement in productivity and an extended information basis. Furthermore, it will be discussed that the challenges of new processes are driving controllers to extend their competence profiles.

Export metadata

Additional Services

Search Google Scholar


Author:Anna Hasenwandel
Advisor:Rütger Conzelmann
Document Type:Bachelor Thesis
Year of Completion:2022
Granting Institution:Hochschule Furtwangen
Date of final exam:2022/02/28
Release Date:2022/05/03
Tag:Controlling; Digitalisierung
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Finance & Accounting
Licence (German):License LogoUrheberrechtlich geschützt