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Is the sharing economy in the B2B market a sustainable business model?

  • The sharing economy is a global phenomenon and an alternative consumption model based on granting access to owned surplus of resources to strangers through web-based platforms in exchange for money or for free. While this model quickly gained popularity in the transactions between individuals (C2C or P2P) and between individuals and companies (B2C), the potential of sharing between enterprises (B2B) is yet to be harnessed. Among the positive consequences the sharing economy claims to deliver, such as increased efficiency, waste-cut, and community-building, sustainability is the fundamental consequence this paper will focus on. Specifically, this thesis aims to determine if the sharing economy in the B2B market is a sustainable business model for the future. The obtained results show that, while the sharing economy in B2B, especially in small to medium-size companies, has the potential to bring more efficiency and sustainability for the future, this seems not to be the case in the present. This is the result of several external limitations, especially in the field of technology, legality and in society, but also of internal factors, such as conceptual and empirical unclearness that occasionally even lead to business misconduct and abuse of the positive connotation of the sharing economy model.

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Author:Meriam Chouchene
Advisor:Frank Kramer
Document Type:Bachelor Thesis
Year of Completion:2022
Granting Institution:Hochschule Furtwangen
Release Date:2022/03/03
Tag:Sharing economy; Sustainable business model
Degree Program:IBM - International Business Management
Functional area:Business Strategy
Licence (German):License LogoUrheberrechtlich gesch├╝tzt