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Change Management - View from a global player

  • The goal of this bachelor thesis is to find out if Lidl is well prepared for the future challenges in the retail sector. Change management plays an important role, as implementing new aspects into a business requires change. As change management is a well-covered topic, the goal was to understand how change management works and what kind of problems might come up in theory. By interviewing experts within Lidl, it was aimed to find out where Lidl is positioned compared to the competition and what potential plans are ahead but also what kinds of challenges Lidl as a company is facing. It shows that implementing change requires good shareholder management, communication but also understanding the market to know which change makes sense or not. At the end the goal is to define risks and to assess if Lidl is well positioned to maintain the success.

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Author:Laurin Fritz
Advisor:Michael Lederer
Document Type:Bachelor Thesis
Year of Completion:2022
Granting Institution:Hochschule Furtwangen
Date of final exam:2022/02/28
Release Date:2022/03/03
Tag:Change management; Retail sector
Page Number:77
Degree Program:IBM - International Business Management
Functional area:Business Strategy
Licence (German):License LogoUrheberrechtlich gesch├╝tzt