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Gamification and the User Interface in Automotive Diagnostics – Elaboration of a Gamification Concept for Increasing User Satisfaction when Dealing with Complex Diagnostic Systems

  • The study explores the use of gamification approaches in complex diagnostic systems. Based on theories of gamification, a concept for the feedback function within the diagnostic software ESI[tronic] of the Robert Bosch GmbH is developed with user interviews and the analysis of feedback data. Through this, feedback loops should be generated to enable further development taking the user perspective into account. The results show that the target group of the diagnostic software can be intrinsically motivated and the aspect of mutual assistance as well as recognition and appreciation is particularly important. Therefore, the use of gamification concepts in complex diagnostic systems contributes to increasing user satisfaction and ultimately to influencing feedback behavior.

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Author:Alice Pfister
Referee:Niels Behrmann
Document Type:Master's Thesis
Year of Completion:2022
Granting Institution:Hochschule Furtwangen
Date of final exam:2022/02/24
Release Date:2022/02/25
Tag:Diagnostic systems; Feedback behavior; Gamification; User satisfaction
Degree Program:IMM - International Management
Functional area:Andere/Other
Licence (German):License LogoUrheberrechtlich geschützt