Moving Beyond Trust: Making Customers Trust, Love, and Respect a Brand
| Author: | Andreas B. Eisingerich, Deborah J. MacInnis, Martin Fleischmann |
|---|---|
| URL: | https://sloanreview.mit.edu/article/moving-beyond-trust-making-customers-trust-love-and-respect-a-brand/ |
| Parent Title (English): | MIT Sloan Management Review |
| Document Type: | Other |
| Language: | English |
| Year of Completion: | 2021 |
| Release Date: | 2022/01/20 |
| Tag: | Online-Ressource |
| Issue: | Online First |
| Licence (German): |  Urheberrechtlich geschützt |