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Moving Beyond Trust: Making Customers Trust, Love, and Respect a Brand

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Author:Andreas B. Eisingerich, Deborah J. MacInnis, Martin Fleischmann
URL:https://sloanreview.mit.edu/article/moving-beyond-trust-making-customers-trust-love-and-respect-a-brand/
Parent Title (English):MIT Sloan Management Review
Document Type:Other
Language:English
Year of Completion:2021
Release Date:2022/01/20
Tag:Online-Ressource
Issue:Online First
Licence (German):License LogoUrheberrechtlich gesch├╝tzt