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The Impact of Artificial Intelligence on Medical Care - Opportunities and Risks and resulting Business Model Ideas using the example of an international Medical Device Manufacturer

  • This bachelor thesis addresses the topic of digitalization in the healthcare industry and the resulting integration of Artificial Intelligence into medical care. The aim of this thesis is to develop new business model ideas for an international medical device manufacturer, enabled by the integration of a digital solution into the product portfolio. Furthermore, measures for the successful implementation of the business model ideas and positioning of the organization are to be developed. To achieve this goal, a market research on the impact of digitalization in the healthcare industry and the resulting integration of Artificial Intelligence into medical care was conducted based on the relevant literature. In addition, the resulting opportunities and risks for the specific use case were identified. Within the scope of this thesis, the following business model ideas were identified: - BMI 1: Individual module-based offering, - BMI 2: Comprehensive product and service solutions, - BMI 3: Integrated supply and patient pathway solutions, - BMI 4: Data platform provider. Recommendations for successful positioning include (1) strengthening organizational structures for process orientation, (2) placing the digital solution not only as a solution for the patient pathway, but also as an enabler for ambulatory procedures, (3) expanding the digital solution with secondary process applications, (4) building a skilled workforce, and (5) partnering with technology companies to manage implementation of the platform-based business model idea.

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Metadaten
Author:Kristin Laura Malsam
Advisor:Markus Hoch
Document Type:Bachelor Thesis
Language:English
Year of Completion:2021
Granting Institution:Hochschule Furtwangen
Release Date:2021/12/10
Tag:Artificial intelligence; Business model innovation; Digital transformation; Medical care
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Business Strategy
Licence (German):License LogoUrheberrechtlich gesch├╝tzt