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Effect of Voluntary Attention on the Perception of Financial Risk

  • This paper investigates the influence of manipulated attention on the perceived severity of financial risks. Participants undertake an online survey where they get exposed to images of various financial risk sources, while their attention is directed towards one of five available visual images of financial risk hazards. Beforehand, they are instructed to remember and repeat the respective labeling of all pictures. It is ensured that the attended picture is randomly chosen, and the participants are aware of the corresponding names. Subsequently, participants are asked to rate the risk on four related characteristics. Considering the responses of 292 people, only the numerical values indicate differences between attended and unattended risks, but the applied statistical measures provide no evidence for this hypothesis.

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Author:Jonas Benz
Advisor:Uwe Hack
Document Type:Bachelor Thesis
Year of Completion:2021
Granting Institution:Hochschule Furtwangen
Release Date:2021/11/11
Tag:Attention; Perception
Page Number:36
Degree Program:BMP - Business Management and Psychology
Functional area:Finance & Accounting
Licence (German):License LogoUrheberrechtlich gesch├╝tzt