Relevanz der Bekanntheit von Unternehmen für die Attraktivität bei Arbeitnehmern
- This research examines whether a company's popularity is a determining factor for its attractiveness among employees. For this purpose, two groups of subjects were asked to rate the attractiveness of an identical job advertisement. The only difference between the groups was that one group was led to believe that it was the job advertisement of a well-known company, whereas the other group was presented with the advertisement of a rather unknown, but in terms of activity and prestige comparable company. The results suggest that the familiarity of the company does indeed influence popularity to a significant degree. Implications of this finding are also further explored.
Download full text files
- Relevanz der Bekanntheit von Unternehmen für die Attraktivität bei Arbeitnehmern
Additional Services
Statistics
| Author: | Leon Frädrich |
|---|---|
| URN: | https://urn:nbn:de:bsz:fn1-opus4-74688 |
| Advisor: | Armin Trost |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Year of Completion: | 2021 |
| Granting Institution: | Hochschule Furtwangen |
| Release Date: | 2021/08/30 |
| Page Number: | 24 |
| Degree Program: | BMP - Business Management and Psychology |
| Functional area: | Human Resource Management |
| Open-Access-Status: | Closed Access |
| Licence (German): |  Urheberrechtlich geschützt |