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The Restart of the German Industry in China after COVID-19

  • While the global economy is suffering from the consequences of COVID-19, China has managed to tackle the crisis and was able to restart the national economy within a few months. The objective of this study is to identify how the German industry in China was able to restart after the impact of the COVID-19 crisis. The conducted research is based on two underlying research questions: “How did the German industry in China overcome the COVID-19 crisis?” and “which future trends are emerging in German companies because of the COVID-19 crisis?”. To answer these questions, qualitative expert interviews with representatives of the German industry in China were conducted. As experts for their respective company, the interviewees were able to provide firsthand experience for this research. More specifically, they were questioned about the measures that were taken to combat the epidemic, their impact on the economy and potential trends that may emerge as a result of the crisis. The interviews showed that the Chinese government and German companies both implemented effective measures to fight the economic impact of the epidemic. Furthermore, the study was able to identify future trends that stem from the concepts that were developed to overcome the crisis. The COVID-19 outbreak was a catalyst for these trends. The risk-based containment approach of the Chinese government in combination with the measures taken within the companies, such as the immediate establishment of task forces and the implementation of alternate working models, was a successful strategy to overcome the COVID-19 crisis. Recognizing the trends that emerged from the crisis and acting accordingly will be essential for German companies.

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Author:Alexander Schaumann
Advisor:Christoph Mergard
Document Type:Bachelor Thesis
Year of Completion:2021
Granting Institution:Hochschule Furtwangen
Date of final exam:2021/02/28
Release Date:2021/07/29
Tag:China; Covid-19; Economic restart
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Economics
Licence (German):License LogoUrheberrechtlich geschützt