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Affiliate Marketing in Recruitment

  • The food delivery industry is growing rapidly. As the biggest delivery platform in the western world, Just Eat Takeaway.com (JET) must adapt its processes according to its growth. This growth is especially reflected in need for delivery drivers. To adapt to this increasing need, JETs current recruitment marketing affiliate campaign is examined by reviewing the literature, such as books, magazines, journals, and business reviews. Best practices and processes within JET are explained in depth to draw a picture of the current campaign status. Through this research, hypotheses on campaigns issues are drawn. Through a qualitative publisher survey, these hypotheses are either accepted or rejected. Furthermore, a SWOT analysis discusses the strengths, weaknesses, opportunities, and threats of the program. Finally, conversion strategies are used to discuss where JET can improve by highlighting potential plans for the optimization of recruitment marketing affiliate campaigns.

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Author:Marc Enderes
Advisor:Heike Stengel
Document Type:Bachelor Thesis
Year of Completion:2021
Granting Institution:Hochschule Furtwangen
Date of final exam:2021/06/29
Release Date:2021/06/30
Tag:Affiliate marketing; Food delivery industry
Degree Program:IBM - International Business Management
Functional area:Marketing
Licence (German):License LogoUrheberrechtlich gesch├╝tzt