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Experience Management of Expatriates - the Case of Beiersdorf

  • Experience Management has established itself in the business environment, first in the context of the customer and user experience and recently also in the context of the employee experience. This bachelor thesis explores how to improve the experience of a particular employee, the expatriate, by experience management. For this purpose, the implementation of existing experience management concepts is examined by using secondary data. The insights gained hereby are then transferred to the expatriate experience. A corresponding procedure is developed and exemplarily applied to Beiersdorf. This includes conducting primary research in the form of qualitative interviews and results in a set of recommendations for action on how the company can improve their expatriate experience. The results suggest that experience management is a promising approach to improve the experience, not only of expatriates but also of international assignees in general, which should be subjected to further research.

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Author:Cara Kellermann
Advisor:Heike Stengel
Document Type:Bachelor Thesis
Year of Completion:2021
Granting Institution:Hochschule Furtwangen
Date of final exam:2021/02/17
Release Date:2021/02/18
Tag:Customer experience; Employee experience; Expatriate experience; Experience management; Global mobility
Page Number:88
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Human Resource Management
Licence (German):License LogoUrheberrechtlich gesch├╝tzt