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Organisational Prerequisites Companies Require to Successfully Engage with Universities as Part of their Talent Acquisition Strategy

  • Many companies are facing a talent shortage and are not able to fill vacancies with qualified candidates. With the supply and demand of skilled labour being out of equilibrium, companies have realised the necessity to recruit external talent more strategically. One way to transition the mindset to a “talent-focused” approach is to consider students entering the labour market as a source of talent. The present research aims to define the organisational prerequisites companies require to successfully engage with universities as part of their talent acquisition strategy. While the literature review gives insights into the theories and common practices, the empirical work is dedicated to capturing how companies internally orchestrate their university recruitment. Based on interviews, hypotheses on the ownership of university recruitment, management of talent pools, selection of partner universities, the way talents are attracted, and the motivation of company ambassadors were tested. The analysis of the interviews yielded that companies can succeed in university recruitment when they can clearly articulate the type of vacancies that should be filled with graduates. Using TRM software to manage Talent Pools can help companies to channel their recruiting activities. However, only one interviewed company used software for talent management. Furthermore, the research has shown that companies tend to rely on partner universities in close proximity to their office first, before aligning the selection of the target universities to the overall business strategy. Also, companies are most successful in attracting candidates when they involve the business line in university events such as career fairs or lectures. That goes along with the finding that the employees are generally intrinsically motivated to support HR in such activities, and no further incentives are needed.

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Author:Niclas Rehs
Advisor:Armin Trost
Document Type:Bachelor Thesis
Year of Completion:2021
Granting Institution:Hochschule Furtwangen
Release Date:2021/02/08
Tag:Campus recruitment; HR; HR strategy; University recruitment
Degree Program:IBM - International Business Management
Functional area:Human Resource Management
Open-Access-Status: Closed Access 
Licence (German):License LogoUrheberrechtlich geschützt