How do you value peace of mind? A NeuroPricing™ case study with Dräger
Author: | Kai-Markus MüllerORCiDGND, Michael Bocks, Andries van der Leij |
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Parent Title (English): | Neuromarketing Yearbook 2020 |
Publisher: | Neuromarketing Science & Business Association |
Place of publication: | Amsterdam |
Document Type: | Part of a Book |
Language: | English |
Year of Completion: | 2020 |
Release Date: | 2020/12/14 |
Tag: | NeuroPricing |
First Page: | 82 |
Last Page: | 83 |
Licence (German): | ![]() |