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Neuroentrepreneurship : Recommendations for organizational innovation to enhance entrepreneurial activity

  • Entrepreneurship research faces a crossroads and a new approach is needed to better understand entrepreneurial behavior. Incorporating neuroscience to comprehend the entrepreneurial mindset seems promising. Nevertheless, the potential of neuroscience for entrepreneurship research is only slowly being realized. Based on an extensive literature review, this thesis examines the emerging role of neuroscience with respect to entrepreneurship. Referring to the model of the entrepreneurial process, this thesis investigates how entrepreneurs discover, exploit, and finally capture opportunities. In this context, explanations regarding trait, expertise, adaptation, and mindset of the entrepreneur are relevant for further examination. Moreover, decision-making in uncertain situations is analyzed. In this context, the dynamic interplay between the reflective and reflexive system is considered. Ultimately, this thesis provides recommendations for organizational innovation to enhance entrepreneurial activity.

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Author:Natalie Lanitz
Advisor:Eva Kirner
Document Type:Master's Thesis
Year of Completion:2020
Granting Institution:Hochschule Furtwangen
Date of final exam:2020/05/28
Release Date:2020/09/04
Tag:Entrepreneurial decision-making; Entrepreneurial mindset; Entrepreneurial neuroscience; Intrapreneurship; Neuroentrepreneurship
Page Number:131
Degree Program:IMM - International Management
Functional area:Andere/Other
Open-Access-Status: Open Access 
Licence (German):License LogoUrheberrechtlich geschützt