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Creating a company-specific evaluation framework as part of an innovation process - The case of Robert Bosch Power Tools GmbH

  • Digital innovations and the opportunity to create new service-oriented business models are shaping the German power tools industry. Companies, such as Robert Bosch Power Tools GmbH strive for further differentiation and competitive advantage, as from a product-perspective the market seems to be saturated. The digital ecosystem Bosch PRO360, launched in May 2020, has high growth potential and should provide a solid basis for further digital offerings to professional craftsmen in the industry. A significant number of innovative product and service ideas, which can be integrated into PRO360 are present. Specifically, the selection of promising ideas represents a considerable challenge for innovators, thus, requires appropriate idea evaluation tools and techniques. The aim of this thesis is to create a criteria catalogue with weighted criteria and the allocation of corresponding scale values serving as a supportive tool regarding idea evaluation procedures. To this end, a detailed literature review and analysis was executed. To gain validated conclusions of the catalogue, its application in practice was tested during five semi-structured interviews with customers of Robert Bosch Power Tools GmbH. Results demonstrate that a standardised evaluation framework is beneficial to evaluators and, thus, should be retained for future reference. The developed framework provides clarity, transparency and security not only regarding the idea selection and decision-making process but also beyond, as it allows post-decision reviews, continuous improvement and adaption. Concerning the early stage of the project, this framework can be taken as a guidepost and support to taking the first steps towards the creation of new business models.

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Author:Luisa Speidel
Advisor:Paul Taylor
Document Type:Bachelor Thesis
Year of Completion:2020
Granting Institution:Hochschule Furtwangen
Date of final exam:2020/07/23
Release Date:2020/08/03
Tag:Business model; Innovation process
Degree Program:IBM - International Business Management
Functional area:Business Strategy
Licence (German):License LogoUrheberrechtlich gesch├╝tzt