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Business Portal LinkedIn – Usage of the LinkedIn platform to attract potential master students at HFU Business School

  • This thesis deals with the marketing of today and its benefits for companies and universities. The focus is on the recruitment of students at universities through the business platform LinkedIn. The tools offered by LinkedIn will be presented and the purpose for which they are beneficial will be determined. Surveys are used to clarify questions about the use of social networks for different activities. In addition, it will be worked out why students choose a university and how LinkedIn fosters this. These findings are then translated into marketing measures for the HFU Business School in Villingen-Schwenningen.

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Author:Nathalie Schneider
Advisor:Christoph Mergard
Document Type:Bachelor Thesis
Year of Completion:2020
Granting Institution:Hochschule Furtwangen
Release Date:2020/07/06
Tag:HFU Business School; Hochschulmarketing; LinkedIn; Marketingstrategie; Recruiting
Degree Program:BMP - Business Management and Psychology
Functional area:Marketing
Licence (German):License LogoUrheberrechtlich geschützt