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The Introduction of Generalist Education in Nursing (PFlBG) and the use of Social Media Campaign to Win People for this Profession at Paul Wilhelm von Keppler Foundation Senior Citizens' Centre Haus Raphael, Oberndorf am Neckar

  • The study investigated what is the generalist education in nursing, how Keppler-Stiftung Haus Raphael, Senior Citizens’ Centre will start the implementation of this training and how people can be well informed using social media to convince them for a career path in nursing. The study examined if the use of social media will increase the turnout of people for this education. This thesis also researched, if the use of this promotional medium can help change people’s negative impression about old people’s home, especially for its funny smells and that, senior citizens are not well taken care of there as expected. From the starting theoretical background consisting generalist education in nursing and the trends of social media were discussed in details. Based on the theoretical issued examined, the empirical research is established, collecting data from staff of old people’s homes in five provinces in Baden-Württemberg, Germany. Correlational analysis was used to test the sample on the two hypotheses. The positive correlation between social media campaign and the turnout for the generalist education in nursing was identified. The alternative hypothesis was supported because there was a significant relationship of independent variables to turnout of youths for generalist education in nursing

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Author:Ibiyinka Oluwakemi Ajayi-Odetoye
Advisor:Daniel Cerquera
Document Type:Bachelor Thesis
Year of Completion:2020
Granting Institution:Hochschule Furtwangen
Date of final exam:2020/06/22
Release Date:2020/06/23
Tag:Generalist nursing education; Social media campaign
Page Number:80
Degree Program:IBM - International Business Management
Functional area:Marketing
Licence (German):License LogoUrheberrechtlich geschützt